Research On Marketing Strategy Of Gene Cabin

Since the 1990 s,technological innovation has brought about rapid changes in the way of people's daily life,and genetic testing,an emerging technology,is gradually being known by people.Apart from some large-scale listed companies,there are also many startups doing genetic testing business yet providing different services from scientific research,health application to food hygiene,etc.This paper takes XX Gene Company for example,aiming to study the application of genetic testing in physical examination.This paper uses relevant theories of marketing management to analyze the current development and marketing environment of genetic testing,thus to seek the opportunities of genetic testing in the market of physical examination,and eventually to set development direction for the company.Meanwhile,the strategic direction is ensured practical by adjusting 4P and solving other actual problems.The theoretical reasoning process is as follows: 1.Analyze the internal and external conditions of the genetic testing market and health management service industry where XX Gene Company is in at present,to find the real market demand and the actual competitiveness of the company.2.Make a comprehensive analysis on the company's strengths,weaknesses,competitive opportunities,industry threats and other factors,to determine the marketing direction and strategy of the company.3.Reset the current marketing elements of the company on the basis of the strategic goal,analyze the gap between the actual situation and the goal as well as existing problems,and propose feasible solutions to ensure the implementation of the strategy.In the process,Porter's Five Forces Model,SWOT Analysis,Marketing Element Analysis and other methods are used.