Project Management Of Mobile Big Traffic Package Marketing

With the rapid development of mobile data services in telecommunication industry under the background of full traffic management,the arrival of information age has undergone tremendous changes in the field of mobile Internet communication,which has brought about changes in people's lifestyles and habits.In recent years,with the laying and gradual improvement of 4G network,the domestic telecommunication market will also lead to the total consumption of traffic.It is increasing rapidly.In order to better cope with the fierce market competition,the three major telecommunication operators launched unlimited packages in the telecommunication market in 2017,which promoted the gradual increase in the number of users.In August 2018,the "unlimited" packages of the three operators were identified as false advertisements by the Industrial and Commercial Bureau,and the three operators changed their names one after another.Mobile renamed the unlimited package "big flow" package.By increasing the total volume of consumer traffic,the users can truly feel the "fee reduction" feeling.The promotion of the large flow package can effectively enhance the brand building of operators.Therefore,it is very meaningful to carry out project management in the marketing of large-volume packages.As a county-level branch of China Mobile,traffic revenue is the main part of the company's revenue.In this paper,aiming at the problem of current traffic management of A Mobile,we use the theory of project management and marketing,human resources management and other related theories to provide an operable project management scheme for the development of mobile big traffic package.Firstly,the theory and method of project management,development of large-volume packages and marketing are studied,and the necessity of project-based management of large-volume packages for A mobile is discussed in combination with the local mobile market situation and economic environment in A county.Secondly,the project management of large flow package is constructed.According to the whole process of project management,the implementation steps of large flow package project management are determined,and the implementation process is controlled,so as to achieve the desired objectives.Finally,through the experience and results obtained from the practice activities of mobile large-volume package project management,the scientificalness and effectiveness of project management are clarified,and pertinent suggestions are put forward.Through the application research of project management of large-volume package marketing activities,the management methods of large-volume package projects are explored,and a set of project management mode which can meet the needs of future industry development is constructed,which is of vital value to the success of enterprise marketing activities.