Research On Supply Chain Price Commitment Contract Coordination Mechanism Considering Corporate Social Responsibility

With the gradual integration of the global economy,the competitive environment of the market is becoming more and more dynamic.If the enterprise wants to develop,it must clarify the survival rules of the market,and supply chain management has become an important means of market competition recognized by the market.In order to improve the competitiveness of the supply chain,each node enterprise in the supply chain must make the overall interests of the supply chain as the unified strategic goal for decision-making.However,because the individual optimal decision of each node enterprise often conflicts with the overall optimal decision of the supply chain,it is necessary to construct a suitable contract mechanism to coordinate the decision of the supply chain and realize the overall optimal state of the supply chain.In turn,improve the overall competitiveness of the supply chain.Due to the development of industrial technology,the company aims to obtain higher rights and profits at the fastest speed,and the social environment driven by"profiteering" is seriously affected.Consumers and stakeholders expect to focus more on corporate social responsibility in their business operations.Corporate Social Responsibility(CSR)has been highly valued by many companies because of the impact of industrial activities on the supply chain society and the environment,and the consumer's preference for fulfilling the products produced by socially responsible companies.Therefore,the issue of supply chain management related to corporate social responsibility has become the focus of many scholars.It is of great theoretical and practical significance to construct a practical contract mechanism to coordinate the supply chain.Based on the above realistic background,this paper considers a two-level supply chain consisting of one supplier and one manufacturer.Based on the comprehensive and in-depth study of the current research status at home and abroad,this paper puts forward the main content of this paper:in different supply Under the chain power structure,tools such as cost-sharing contracts,two-part payment contracts,and game theory are used to conduct in-depth discussions on supply chain price commitments considering CSR.The first is the supply chain price commitment model under the leadership of the manufacturer.During the sales season,the supply chain provides a single type of product to meet the uncertain market demand.The supplier is a production enterprise,which manufactures the manufactured product,and the manufacturer supplies it.The company acquired the product and sold it to the market after deep processing.As the leader,the manufacturer determines the wholesale price of the product,and the supplier acts as a follower to determine the level of CSR efforts.The increase in the supplier's CSR efforts will bring higher corporate reputation and product profit to the members of the entire supply chain.In order to maximize the supplier's CSR efforts,the manufacturer will sign a wholesale price commitment contract with the supplier.Encourage suppliers to increase their CSR efforts.After a single price commitment fails to achieve supply chain coordination,this paper introduces a cost-sharing contract based on the price commitment,and uses a combination contract to coordinate the supply chain.Studies.have shown that price commitments and cost-sharing contracts can achieve Pareto improvements in the supply chain under certain conditions,but such contracts have certain restrictions on the wholesale price of products.Then,we introduced two payment contracts.The advantage of this contract mechanism is that it is not subject to the wholesale price limit.It is applicable to the supply chain environment where the general supplier and manufacturer have certain dominance,and has universal applicability.The contract effectively improves the decision-making and income level of supply chain members,realizes the coordination of supply chain,and has a good effect in balancing the profit distribution of supply chain node enterprises,improving the overall operational efficiency of the supply chain and market competitiveness.Finally,the feasibility and effectiveness of the contract are verified by an example.Due to changes in market competition,the power structure of supply chain members will also change.Next,this paper studies the supply chain price commitment model under the leadership of suppliers.This section assumes that the supplier is the leader,determines the wholesale price of the product and the level of CSR efforts,and the manufacturer is a follower who determines the order quantity of the product.As the main body of CSR,the supplier wants to pass more costs to the manufacturer.In order to stimulate consumer demand,the manufacturer bears the cost of developing the market.The innovation of this paper lies in the consideration of the influence of the enterprise's efforts to improve the social responsibility to the market demand,and at the same time combine the supply chain types of different power structures,and explore the impact and difference of the single price commitment and portfolio contract on the supply chain coordination effect.Through the construction of the combination of price commitment and cost sharing,the supply chain coordination is realized.It is hoped that the research content and conclusions can provide theoretical guidance and method for the supply chain enterprises.