A Research On Strategic Innovation Of M Kitchen Appliances Company

With the increasingly fierce market competition,the changing needs of customers,the rapid development of science and technology,business survival and development is facing more and more serious challenges.A lot of theoretical research and practical exploration show that the implementation of strategic management is the fundamental way for enterprises to gain sustainable competitive advantage in the complex and volatile business environment.Moreover,with the acceleration of the internationalization of the economic globalization market,Chinese enterprises must and should be in the world Within the scope of international competition with multinational companies,which requires our enterprises must be based on the external environment and its changing trends,combined with their own internal resources conditions,the correct development of enterprise competitive strategy,so as to obtain sustainable competitive advantage,that is,corporate strategic management has become a business management In the focus and core.Taking M enterprise as the research object,and emphatically studied the development process,connotation and strategic solution of M enterprise management strategy.From the empirical research content of the strategic recommendations to respond to the focus of corporate strategic research,and strive to the best combination of theory and practice.