Research On Time Strategy Of Multi-Generation Product Diffusion Based On Norton Diffusion Model

With the social environment changing,enterprises,in order to seize market share,keep launching the new generation of products based on the previous generation of products.a new generation of products,with the consumption inertia and network effect,can not immediately replace the previous product,but,begin to compete with the previous ones,so in the market,there have been many generations of product coexistence phenomenon.Therefore,it is of great theoretical and practical significance to study the time-to-market strategy of intergenerational products.When the first generation of products is in the early stages of the market,There is only a generation of products to spread in the market,with the gradual progress of the diffusion process,the market potential in the diffusion process is decreasing.When the next generation of products or competing products appear in the market,the market potential of the first generation of older products will be transferred to the next generation of products or competitive products.In the real situation,manufacturers in order to seize the market,often based on the the original product to product a new better generation of products.Therefore,based on the product diffusion model,this paper build a dynamic multi-generation product diffusion model,and build a profit model for analysis.And on this basis,in the case of competitive products,the paper builds the multi-generation product diffusion model,and build a profit model for analysis.At present,most of the existing research on multi-generation product diffusion are based on the original multi-generation diffusion model,adding advertising strategy factors,with free product gift strategy factors.For the product of per cycle of diffusion to solve the equation parameters,the present papers carry on the static analysis.However,in the proliferation of multi-generation innovative products,there are few studies on the dynamic process of changing the market potential of each generation in the diffusion of multi-generation innovative products,At the same time,for the existence of competitive products in the case of multi-generation product diffusion,the research is more rare.On the basis of diffusion model,this paper considers the market potential of each generation to change with time,and considers the transformation of market potential between generations,builds the improved diffusion model,and builds the profit model on the basis of the model.With analysis,solving the new product time to market for maximization of the profit.And on this basis,considering when there is a competitive product existing,build a new profit model,and analyze the model.On this basis,proposed the proposal of new product diffusion and promotion.