On The Project Risk Control Of High-Tech Start-Ups Under The "Double Innovation" Wave

On September 10,2014,Premier Li Keqiang attended the opening ceremony of the 8th Summer Davos Forum held by Tianjin Meijiang Convention and Exhibition Center.He said:"innovation is the driving force for economic and social development,and the steady recovery of the world economy depends on innovation.China's economy has maintained a healthy development in recent years,the main driving force is also from reform and innovation,make full use of the"golden key"of innovation,set off a "grass-roots entrepreneurship" boom after the speech,the whole society has set off a"mass entrepreneurship,innovation"boom.Under the promotion of national favorable policies,the passion of "mass entrepreneurship"has been rising.However,less than two years after the policy was launched,half of the start-ups had collapsed.The benign development of an enterprise depends not only on good policy orientation and government financial support,but also on the fact that the enterprise can bear its own profits and losses,that good products can be put into the market and that a virtuous circle can be created."With the continuous improvement of social productivity,competition among companies is becoming more and more intense,the market for innovative products iteration more and more urgent,which requires product development cycle is short,frequent,fast.For innovative enterprises,how to quickly and accurately produce products to meet market demand is very important.In this process,R&D project risk management has become a key factor in the success of product development.How to reduce and evade R&D risks will affect the survival of enterprises and the market competitiveness of new products,is a problem that entrepreneurs should think about.XX Company is a fast growing enterprise driven by the wave of"double creation".This paper will take the risk management of its actual product R&D project as the research object,and will focus on the development risk and risk factors of terminal hardware products.After systematically introducing the project risk management system and the basic theory,this paper mainly discusses the risk management mode of new product R&D.From the perspective of the industry characteristics of product development,this paper discusses the identification,analysis,response and monitoring of project risk,and carries on the actual case analysis,realizes the combination of theory and practice to achieve the goal.The theory guides the practice to improve the project risk management level,and provides effective management methods for the follow-up venture enterprise's R&D proj ect risk management.