Study On The Development Of Regional Tourism In Yangcheng County

National Global Tourism demonstration Zone is a new direction of tourism development in China today,and this brand-new development mode and concept accords with the law and overall trend of world tourism development.In 2016,Yangcheng was listed on the list of 262 "National Global Tourism demonstration zones" throughout the country.Become the first batch of "National Global Tourism demonstration Zone" one of the founding units.Yangcheng has always been a "single coal economy" economic pattern,when the coal economy running all the way to the weak,the development of global tourism for Yangcheng from "black economy" to "green economy" to provide an important support for the transformation of Yangcheng from "black economy" to "green economy".Based on the analysis of natural and economic conditions in Yangcheng,this paper applies SW The OT analysis method interprets the strengths,weaknesses,opportunities and challenges of Yangcheng to develop global tourism,and summarizes the problems in the development process of Yangcheng's global tourism.Based on the actual development of Yangcheng,this paper puts forward some countermeasures and safeguard measures,hoping that it can be beneficial to the development of global tourism in Yangcheng.Through the research method of combining statistical analysis with field investigation,this paper obtains data from the Committee of Tourism and Development and various administrative departments,and conducts field research in various scenic spots and development areas in order to obtain first-hand information.According to the establishment and identification standard of "National Global Tourism demonstration Zone",this paper makes a comparative analysis on the development of Yangcheng's global tourism.It is found that the tourism development mode is not clear and the tourism attraction is not strong in the process of carrying out the global tourism development in Yangcheng.Tourism product system is not rich,tourism service system is not perfect,tourism marketing concept and means are not advanced and so on.Finally,four suggestions are put forward for the development of Yangcheng "global tourism".To formulate a scientific development plan,construct a tourism product system,improve the tourism factor system,and increase publicity and marketing promotion;We should improve the guarantee system of the global tourism system,perfect the infrastructure and public service system,strengthen the construction of the intelligent tourism platform,build the global tourism investment and financing platform,and perfect the global tourism talent training system as safeguard measures.To ensure the smooth development of Yangcheng global tourism,so as to provide reference and reference for the development National Global Tourism demonstration Zone of global tourism in other regions.