Study On The Development Of Rural Ecotourism In Lingshi County

Rural eco-tourism is a new way of tourism in recent years.Compared with traditional rural tourism,rural eco-tourism pays more attention to the harmony between man and nature,economic development and the harmonious development of the human environment.At present,rural eco-tourism in Shanxi Province is in its infancy.Lingshi County,as a typical resource county in Shanxi Province,and eco-tourism as the main direction of future transformation,has achieved some results,but there are still many problems to be solved urgently.These problems may have a negative impact on the development of rural eco-tourism in Lingshi County,so we should study them in depth.This paper studies the development status of rural eco-tourism by domestic and foreign scholars,taking Lingshi County as the research object,combined with tourists' perception of the scenic spots,to study the development results of rural eco-tourism.This paper is mainly divided into four parts,the first part of which is the first chapter and the second chapter.The first chapter introduces the research background and significance of the article,elaborates the main ideas of the article and the research status of rural ecotourism at home and abroad.In the second chapter,the related concepts of rural tourism and rural ecotourism are analyzed in detail,and the differences and links between them are explored.The second part is the third chapter,which mainly introduces the current situation and conditions of rural eco-tourism development in Lingshi County,and introduces several representative scenic spots of rural eco-tourism in Lingshi County.The third part is the fourth chapter,and the fourth chapter is the focus of this article.Through the field investigation of Lingshi County,this paper constructs the rural landscape and architectural perception from tourists,including three indicators,tourism products and sense of service.Knowing seven indicators,six indicators of rural ecological environment and infrastructure perception,nine indicators of rural eco-tourism culture and atmosphere perception,four dimensions,using IPA analysis method to evaluate the development performance of local rural eco-tourism,using SPSS software to analyze the reliability of the four dimensions,descriptive analysis of tourist information,to determine the credibility and validity of the indicators.To calculate and rank the importance and performance mean of the factors of rural landscape and architecture perception,tourism products and services perception,rural ecological environment and infrastructure perception,rural ecotourism culture and atmosphere perception;to test the samples of important performance indicators and determine the difference between them,taking the importance of tourists' perception as the horizontal axis,and the satisfaction performance of tourists as the performance.Longitudinal axis,the importance IPA model is constructed,and the factors are mapped into four quadrants.The fourth part is the fifth chapter.In the fifth chapter,according to the results of the model proposed in the fourth chapter,there are four different solutions,namely,stable development strategy,adjustable strategy,low priority strategy and strengthening improvement strategy,to promote the rapid development of Rural Ecotourism in Lingshi County.Based on the actual situation of Lingshi County,this paper makes a specific analysis,which helps to enrich the evaluation system of rural ecotourism and to form a useful supplement to the impact factors of ecotourism development.The countermeasures proposed in this paper can provide scientific guidance for the development of the same type of counties and cities as Lingshi County,and also test the national ecotourism poverty alleviation policy.