Study On The Countermeasures For The Development Of Cross-border E-commerce In Zhoushan Aquatic Products Export

Zhoushan is China's first national-level marine new area.It is located in the Yangtze River Economic Belt,“The Belt and Road”and other important national strategic pivots.It is also an important hub for China's cross-border trade of bulk commodities.With China(Zhejiang)Pilot Free Trade Zone and China's continuous development of cross-border e-commerce,Zhoushan aquatic products export cross-border e-commerce will occur new development opportunities.This thesis is based on the reference and review of a large number of literatures and databases,and uses a variety of relevant theoretical knowledge to analyze the development status of Zhoushan aquatic products export trade,and then use a variety of research methods to study Zhoushan aquatic products in-depth.The advantages and disadvantages of exporting cross-border e-commerce development,and based on the problems existing in the development of cross-border e-commerce in Zhoushan aquatic products export,put forward some targeted development countermeasures.This paper is composed of six chapters.Firstly the introduction mainly discusses the research background,research purposes and research status at home and abroad.The second chapter studies the theoretical basis and defines related theories.The third chapter first describes the development of product production and export trade in China,then introduces the changes of production and export trade of Zhoushan aquatic products,and finally points out the problems in the development of Zhoushan's aquatic products export cross-border e-commerce.The forth chapter uses SWOT analysis method deeply analyzes the internal and external factors affecting the development of cross-border e-commerce in the export of aquatic products in Zhoushan.The fifth chapter puts forward the development countermeasures for the cross-border e-commerce of Zhoushan's aquatic products export in response to relevant problems: speeding up the construction of cross-border e-commerce platforms for Zhoushan's aquatic products export,effectively improve the quality of cross-border e-commerce products exported by Zhoushan's aquatic products andvigorously cultivating the cross-border e-commerce professionals in Zhoushan's aquatic products export.