Research On Optimization Of Business Model Of GA Fire Technology Service Co., Ltd

On December 24,2016,the General Fire Brigade of SD Provincial Public Security issued qualification certificates to 43 fire detection institutions that met the requirements of examination and approval,breaking the monopoly situation of GA Fire Technology Service Co.,Ltd.and marking that the fire detection industry of SD Province formally entered the market.After monopoly turned to market economy,new problems and new business models emerged.New entrants of private enterprises seized the market by all means,and the market price fell like a cliff,and the market share was greatly reduced.The main business of GA Fire Technology Services Co.,Ltd.has been greatly impacted by fire detection and electrical detection business.The business income has dropped dramatically.The original business model has been unable to adapt to the new environment.How to develop the main business,how to choose the marketing channels,how to continue the superior resources and other issues need to be solved urgently.Enterprises must make changes.Under this background,this paper studied the optimization of the business model of GA Fire Technology Service Co.,Ltd.Firstly,this paper combs the relevant research,concepts and theories of business model at home and abroad by using literature research method,and uses SWOT to analyze the advantages,disadvantages,opportunities and threats in the development process of GA company,and uses Osterwalder business model to analyze the current situation of GA fire technology service limited company,including customer segmentation,value proposition,channel access,customer relationship,income source,etc.There are nine aspects:core resources,key business,important partners and cost composition.Then,using interviews and questionnaires,we find that there are four main problems in GA company's business model:main business,channel access,value proposition,core resources and so on.We also analyze the problems in each aspect.Finally,the paper puts forward countermeasures and suggestions for the above four problems.In the key business aspect,it puts forward "four-wheel drive" solutions,service quality optimization,service link optimization and intelligent management and control system,and in the channel optimization,it puts forward suggestions for all-staff marketing,establishing network platform,tapping potential resources,and exploiting the market comprehensively.In terms of optimization,some suggestions are put forward,such as expanding upstream and downstream industries,providing solutions for the whole industry chain,and in terms of optimization of core resources,such suggestions as upgrading physical assets,accumulating cultural assets and optimizing human resources are put forward.The research results in this paper are of great significance to the optimization of the business model of GA Fire Technology Services Co.,Ltd.,which is conducive to enhancing the market competitiveness of GA Company,and can be used for reference for other enterprises that rely on policy monopoly to turn to market competition,or for the adjustment of business model of other fire technology service organizations.