Research On Performance Improvement Strategy Of Working Capital Management In H Beverage Enterprises

With the people's consumption level rising,the juice drinks market is intensely competitive.The business management faces a number of challenges.The working capital is very essential to daily production and management activities.It exists in every important part of the whole system,such as procurement,production,sales,etc.It also plays a vital role in the survival and development of the enterprise.Facing with the fierce market competition,H-beverage enterprise,a leading enterprise of juice drinks enterprises,has a number of problems in its own development.It should pay more attention to strengthen its own working capital management.First,this paper comprehensively analyzes the current situation of enterprise working capital management from state of operation,related projects of working capital and various channels of working capital management.Second,the performance evaluation of working evaluation capital management was set up from three aspects: risk evaluation,liquidity evaluation and benefit evaluation by selecting the financial data of H-beverage enterprise from 2009-2017.I select listed companies with similarities in the same industry as a reference and the financial data of each enterprise for 9 years.By calculating the average value after eliminating the outliers as the standard,and combining the wall method to score the indexes and analytic hierarchy process to caculate the comprehensive weight of each index.Then I can figure out the comprehension score of the enterprise's working capital management performance.The evaluation results and management status show that H-beverage enterprise has higher risk of working capital management and weaker sovency;the liquidity of working capital management is relatively poor,among which the proportion of inventory is larger and turnover is slower,the accounts receivable turnover is slower.The working capital of marketing channels is rising,and the turnover rate of accounts payable is constantly declining.The occupation of supplier funds is relatively obvious;the working capital management is less profitable,among which,the current assets turnover rate,the working capital turnover rate and the profit margin of the main business of working capital show a download trend as a whole,which are far under average level of the industry.Overall,H-beverage enterprise has poor management of working capital.Its comprehensive score is far below the standard value.In addition,aiming at these prolems in the management of corporate working capital,I propose the corresponding improving strategies from four aspects: risk reduction,mobility enhancement,income increase and overall securing.Last,I make a conclusion of this paper and point out shortcomings.