Effects Of Importers' Institutional Quality On China's Export

Under a "new normal" pace of economic development,China's traditional international trade has been slumping due to the impact of international economic downturn.At present,it is facing a severe trend of decline in export growth and low trade profit.To reverse this decline and further promote international trade,with the conception of "Internet plus",Chinese government is actively inspiring the development of cross-border e-commerce and encouraging traditional international trade enterprises to engage in cross-border e-commerce.Expanding international trade,cultivating new trade mode and developing cross-border e-commerce will help China construct trade power and early realize the great leap of "Quality in China" from "Made in China".Using the logistical database from Shenzhen Shunyou Logistics Co.,Ltd.,this paper analyzes the effect and its transmission path of the importers' institutional quality on the export of China's cross-border e-commerce.The results illustrate that the importers' institutional quality will significantly promote the export of China's cross-border e-commerce.From the view of enterprise export behaviors,first,the importers' institutional quality will significantly promote China's cross-border e-commerce entries to enter the target market and keep export.Second,the high institutional quality is more conducive to the continuous export of China's cross-border e-commerce;From the view of the trade margin,importers ' institutional quality will promote both the intensive and extensive margin,and the effect on intensive margin is relatively higher.The importers ' institutional quality will reduce the average export price and enhance total export quantity;From the view of the mediating effect,the importers'institutional quality affects the export through the path of consumption credit,personal performance and consumers' expected income.The results are still robust after a series of sensitiveness and endophytism analysis including using other methods to measure the institutional quality and considering the problem of multi-product enterprise.Besides,this paper investigates the impact of importers' institutional quality on the export quality of China's cross-border e-commerce,and compare the different effects between ways of cross-border e-commerce and traditional export.This article provides a strong proof that the importers' institutional quality will significantly promote the export of China's cross-border e-commerce and also shows a new perspective for cross-border c-commcrcc enterprises to position market.This article also provides a new perspective to analyze the dynamic growth mechanism of China's export and helps provide empirical support and theoretical guidance for promoting the export of China's cross-border e-commerce and reinvigorating China's export trade.