Research On Communciation Of Chongqing Tourism Image

The accelerated urbanization process promotes the rapid development of all walks of life.With the upgrading of consumption and the popularization of tourism,the status of tourism in the national economy has gradually improved.The central government has positioned it as a strategic pillar industry,and tourism has achieved more prosperous development.At the same time,the rapid growth of the tourism market makes the competition between tourist destinations increasingly fierce.Tourism image,as a weight to make the city stand out,has gained the attention of all parties.Good tourism image not only reflects the attraction and charm of the city's tourism,but also can improve the city's popularity and reputation,and promote the city's economic development.Since Chongqing crown,tourism development progresses rapidly,mainly due to the large-scale urban tourism marketing,especially thanks to its increasingly clear and powerful tourism image.Chongqing has rich tourism resources and has a long history of culture,the future development of space is huge,also has been seeking their own unique positioning through a series of exploration and innovation,achieved some results,there are also some deficiencies.At present,the problems of tourism image are lack of uniqueness in design,inadequate propaganda,inappropriate tourism development and supervision,and inadequate interaction in communication.This master's thesis based on the communication,management,tourism image theory and related theory,combing the history evolution of Chongqing tourism image and the generation process,by investigating the tourist's perception of Chongqing tourism image and communication effect,to the development of Chongqing tourism image analysis,proposed joint development of Chongqing tourism market,tourism image positioning.Suggestions are put forward to adapt to the development of Chongqing tourism market tourism image optimization design,carding the history of the Chongqing tourism image transmission,the spread of the proposed strategy and the suggestion to promote the overall tourism image of Chongqing,promoting the participation of the public,to improve the core competitiveness and the influence of the city...