Research On The Evaluation Index System Of Competitive Power Of Shared Bicycle Enterprises

Under the background of the rapid development of Internet technology,relying on the rise of the sharing economy,and based on the supply-side structural reform and the development,coordination,green,open and shared development concept of China's economic transition,to solve the "last mile" in urban transportation."The problem of shared bicycle production,with its "no pile" characteristics,sought after by users,by then red orange yellow green blue and purple bicycles become a beautiful landscape of the city,and derived a large number of including shared cars,shared trams,shared mopeds And other emerging formats.In short,shared bicycles are a project with both economic and policy attributes.However,the shared bicycles that conform to the economic and policy development trends have experienced successive closures.The main reason is that the enterprises themselves have a single profit model,relying on strong capital support for bottomless competition,and low idle car turnover.Multiple development issues have not yet been resolved.Therefore,it is necessary to explore the influencing factors of the competitiveness of shared bicycle companies,in order to provide ideas for the sustainable and healthy development of shared bicycles and similar industries.This paper takes the shared bicycle enterprise as the research object,and on the basis of analyzing the influencing factors of the enterprise competitiveness,combined with the development characteristics of the shared bicycle,identifies and selects the evaluation index of the competitiveness of the shared bicycle enterprise.First,lay the foundation.Based on the enterprise competitiveness and shared bicycle related literature,this paper analyzes the factors of the development of shared bicycle enterprises from the perspective of enterprises and stakeholders,and then divides the competitiveness of enterprises into macro level and micro level.At the same time,the concept of shared bicycles is defined,and the theory of shared economy is used as a guide to lay the theoretical foundation for sharing the competitiveness of bicycle companies.Second,construct an indicator system.Combining the problems and development trends of sharing bicycles at the present stage,based on the principle of combining qualitative and quantitative,evaluation indicators and analytical indicators,designing the framework of the competitiveness evaluation index system of shared bicycle enterprises,and initially constructing core competitiveness and value competitiveness.,basic competitiveness and display competitiveness 4 first-level indicators,8 second-level indicators and 30 third-level indicators,and explain each indicator.The expert scoring method and the analytic hierarchy process are used to construct the weights of each indicator.Third,empirical analysis.Two new ventures,ofo and Mobai,were selected,and relevant data were collected.The TOPSIS comprehensive evaluation model was used to analyze the competitiveness of the two companies.The competitiveness scores of the two companies were 0.1214 and 0.8786 respectively to verify the validity of the model.Finally,targeted management recommendations are proposed.First,to enhance the core competitiveness of enterprises with innovation,to make shared bicycles become a product with real science and technology content;second,rely on the government to enhance basic competitiveness,strengthen cooperation between government and enterprises,jointly set industry thresholds,and build a credit information system through the government.The introduction of relevant policy systems and other constraints to users to regulate their own behavior,the rational use of cars,and extensive operation to the refined operation.Third,enterprises should conform to the trend of sharing economic development,relying on the nature of the sharing economy,and build a value system with the characteristics of shared bicycles.