Research On The Kiwi Fruit Picking And Leisure Tourism Development Of Fanchuan Jiangdu

When people's material life is basic satisfaction when you wish to get the spirit of comfort,especially in the current urban environment crowded,air pollution is serious,people like to on weekends or holidays choose fled the city.So the rural tourism has gradually become the choice of many urban residents,people want to return to nature,leisure travel experience.In September 2016,the agriculture department in conjunction with the national development and reform commission,ministry of finance and other 14 departments jointly issued "the guidance on developing leisure agriculture".So-called leisure agriculture,to offer visitors can view and admire the landscape,can learn the knowledge,but involved in farming,but experience of entertainment,edible vegetables and fruits such as resources,to fully tap the tourism potential of agricultural production,attracting a large number of visitors to participate in the city."Opinion" issued for rural leisure tourism has brought a new round of high tide,are popular with more and more tourists and sought after.Fanchuan,the town of Yangzhou,is a one thousand-year-old town,Lixia river area in both the natural environment,history and culture tourism resources such as traffic condition is very good.The town characteristic agriculture kiwi fruit cultivation has more than 30 years of history,but its development is still only stay in the traditional kiwi fruit cultivation and the single fruit sales,to a great extent,restricts the kiwi the income level of farmers and planting the perpetual development of kiwi fruit.Based on the field research method,case analysis method and so on several kinds of more conventional research methods,from theory to practice,from Turpan to Fanchuan town,from the tourists to the farmers,from the Angle of different Fanchuan town of kiwi fruit picking and leisure tourism development were studied.In this paper,based on the study of the theory of industrial convergence,leisure tourism,and other related,where Putaogou leisure travel in Turpan successful examples of case analysis,analysis of Fanchuan town tourism resources condition,the kiwi fruit growers and tourists travel demand match between supply and demand analysis,the final draw lessons from the successful experience of the authors,for Fanchuan town of kiwi fruit picking and leisure tourism development put forward concrete Suggestions,to meet the demand of tourists,improve Fanchuan town provide certain reference kiwi fruit farmers income.