Studies On The Problems Of Green Food Marketing In Qiqihar City

QiQihaer took lead in sustainable development and set up green food capital city in China. After ten years development, great progress has been made in green food industry. At present, the new green food industry is developing fast and the market is better and better, so how to use marketing theory to improve the green food business and strengthen its occupation in China is of great importance.First of all this paper systematically interpreted relative theory on green food marketing, probing into its theoretical basis and different characteristics of green food compared with traditional food and organic food. Through comparison of green food and traditional food marketing, on the basis of sustainable development theory, the paper analyzed the current status of green food marketing in QiQihaer, pointed out that the production scale of green food is not large, and the market share is not big; product structure is not rational, product value-added is low and high quality product without rational price. With the above analysis and "4P" theory, combined with green food marketing characteristics, from the aspects of product, price, place and promotion strategy, a green food marketing strategy system was developed. Finally, the paper put forward that with present problems, the green food enterprises should play an active role in the marketing. Standing at the viewpoint of the government, society and market, the tactics and proposals on how to accelerate green food marketing were brought forward.