Study On The Mangement Of Greenfood Marketing In Our Country

With the development and the market expanding of green food industries, it is of much importance to use marketing theory to direct green food marketing for the development of green food ,so as to meet the need of people's life now and in future, solve Non-Tariff Barriers and carry out sustainable development of agriculture. Thesis analyzes the basic theories and concepts of green food marketing, discusses the situation ,problems and circumstance of the development of green food .And on the basis on the foreign experience of green food development, the author pays more attention to analyzes the choosing of strategies of green food marketing and brings forward the countermeasures that should be adopted to promote the development of green food of our country.This paper consists eight parts. On the base of introducing the foundation, valuation and research situation home and abroad, this paper offers the framework of theory analysis, gives the intension and extension of conception and standard of green food, and puts forward the conception, character and content of the green food marketing at the same time.In order to offer theoretical basis for carrying on marketing management in next part, the paper analyses the economic inducement of green food marketing, including the behavior and benefit of manufacturer and consumer in symmetry and asymmetry information conditions.The present situation analysis of green food marketing in our country is the key part of thesis. Political, law, economic, technical and social demand circumstance are analyzed in detail, founding that there are many problems of green food marketing in present. It is inadequate in extent and deepness of development, not enough scale of enterprise product base; high quality can not realizes high price, etc.Green food marketing is perfect on abroad. So in the fifth part, papershows the present situation of green food marketing in developed countries, lays emphasis on green food marketing patterns of Europe Union and Japan, which draws some revelations for developing green food marketing in our country. It concludes that government subsidy is the important factor, and people's consciousness of environment protection and high demand of green food are the foundation; diversification is the guarantee of sustainable development.In the part of green food marketing strategies, paper puts forth the basic opinion: cultivating leading enterprise, regulating market order, building green food consumption atmosphere and pattern. Next, paper aim at marketing strategy of green food enterprises in our country. Six pieces of strategy are advised, including product strategy, price strategy, brand strategy, channel strategy, package strategy and promotion strategy.