Research On Domestic Marketing Strategy Of CT Products Of D Company

According to statistics,the average age of our population has increased by 7.8 years in the past decade.The problem of aging society in our country is becoming more and more prominent,people's demand for medical services is increasing,and the demand for high-end CT is increasing.Medical enterprises have made great progress in this century,but they are also facing many bottlenecks,such as small scale,backward technology,backward management and so on.The characteristics of the medical industry require medical enterprises to have strong capital,advanced technology,excellent management,perfect marketing system,etc.This paper takes the CT products of D company as the research object,mainly uses SWOT analysis method to analyze the internal and external environment of D company systematically,and finds out the advantages and disadvantages,opportunities and threats faced by D company.This paper further introduces the relevant background of CT enterprises in China in marketing,summarizes the problems existing in the marketing of CT enterprises in China,and provides theoretical and practical basis for the formulation of the strategy.At the same time,using PEST theory and Porter's Five Forces Model,this paper analyses the macro environment,meso environment and micro environment of D company.Combining with the actual situation of D company,it finds out the possible problems of CT products of D company in marketing,and points out the feasible way of D company's current marketing.Through analysis,the marketing strategy of CT products of D company is formulated,and its safeguard measures are formulated according to the marketing strategy.This paper concludes that under the existing internal and external environment and objective conditions,according to its own advantages,D company uses cost leadership and differentiation strategy to compete with top foreign companies in the fierce market competition.Because D company is a diversified company,considering the opportunities and challenges faced by D company at the business level,the strategy also plays a guiding role in the development of other domestic enterprises.