| In 2018,China’s rural revitalization strategic plan pointed out that China’s agriculture has entered a stage of high-quality development,requiring quality and safety as the basic guarantee for high-quality agricultural development,promoting agricultural greening,standardization and brand development,and promoting agriculture with quality.In addition,in recent years,China’s food safety incidents have occurred frequently,and people’s food consumption safety awareness has gradually increased,and the demand for safe agricultural products has become increasingly strong.“San pin yi biao” is the collective name for pollution-free agricultural products,green foods,organic agricultural products and geographical indications of agricultural products.It is a public brand of safe and high-quality agricultural products led by the government.It is a powerful tool for helping the poor to increase income and get rid of poverty.Therefore,this paper takes the agricultural product “San pin yi biao” agricultural product production economic benefit as the research topic,takes the geographical indication agricultural products as an example,through field research,establishes a multi-econometric model,empirically analyzes the “San pin yi biao” agricultural products with high quality and good price.The contribution of “San pin yi biao” to the economic benefits of farmers’ production and other factors that may affect the economic benefits of farmers’ production.The research in this paper is divided into six chapters.The first chapter is the introduction,which is mainly to ask questions,and to introduce the purpose and significance of the research,the research content,ideas and methods,and the innovation and deficiency of the thesis.The second chapter is the theoretical basis,which is mainly the literature review at home and abroad,the theoretical basis of the interpretation of key terms and empirical research.The third chapter introduces the current development status,characteristics and prospects of China’s " San pin yi biao ".The fourth chapter is the questionnaire survey and data analysis,including the survey questionnaire design and sample characteristic analysis.The fifth chapter is the empirical analysis of economic benefits,including the comparison of cost-benefit of economic benefits and the influencing factors of multiple regression.The sixth chapter is the conclusions and suggestions.Through the analysis of the status quo in Chapter 3 and the results of the empirical research in Chapter 5,the policy opinions on the development of “San pin yi biao” in rural areas are proposed.The research results: Theoretical analysis shows that “three products and one standard” can help farmers improve the economic benefits of agricultural production,mainly from the government’s spillover benefits of agricultural product certification and brand publicity;China’s “three products and one standard” development currently has geographical distribution.Problems such as the imbalance of product structure and product structure,but with the gradual change of consumption concept and the adjustment of national policies,the future “three products and one standard” agricultural product market will be further expanded and the quality will be further improved.Empirical analysis shows that geographical indications will increase the production cost of farmers,but at the same time increase the income of farmers,and the degree of income increase is greater than the increase of cost.Therefore,the increase of farmers’ production profits also indicates that geographical indications have the effect of promoting farmers’ production efficiency.The specific degree of influence,in the cost-benefit method,does not consider the average weight,the absolute value change is that the cost per pig is reduced by 343.95 yuan,the income is reduced by 202.61 yuan,and the profit is increased by 147.34 yuan.The relative value change is The total pigs’ cost of pigs decreased by 18.24%,income decreased by 9.65%,and profits increased by 77.40%.Considering the average weight,the absolute value change was: the cost per pig was reduced by 4.43 yuan,the income increased by 6.86 yuan,and the profit increased by 2.49 yuan.The relative value change is that the total cost per 1Kg of pigs increased by 31.87%,the income increased by 47.12%,and the profit increased by 188.64%.In the regression analysis,in the linear model,the cost of arbitrage for pigs per 1Kg of pigs increased by 3.451 yuan,the income increased by 7.167 yuan,and the profit increased by 3.716 yuan.In the semi-logarithmic model,the geographical indications increased the cost of pig breeding per 1Kg of pigs.15.1%,income increased by 39.9%,and profit increased by 135.8%. |