The Impacts Of Households Demographic Features On The Risk Awareness In Financial Assets Investment

The Present study focuses on the risk preference of Chinese households that are most appropriate for them in light of their demographic profile such as age,income,debt and years to retirement.Investor awareness has become more important with the rise in popularity of the internet which may bring tools for initial investors into security markets.On the other hand,awareness helps to make them up-to-date with the investment environment and provides tools to assess the risks associated with their portfolios.The respondents who will be asked to fill out the questionnaires are the sampling units.These comprise of employees of MNC's,government employees,housewives,self employed,professionals and other investors which comprised of mainly people from different regions of China due to time constraints.Information is collected by conducting a survey by distributing a questionnaire to 100 investors in Shanghai city in China.These investors are of different age group,different occupation,different income levels,and different qualifications.Generally,males bear the financial responsibility in Chinese society,and therefore they have to make investment(and other)decisions to fulfill the financial obligations.When it comes to age,young people and middle aged people have tendency to take high risk due to the high level of awareness.Nearly half of Chinese households belongs to the salaried class,it found that irrespective of monthly income they earn all the Chinese households interested In investments since today's inflated cost of living is forcing everyone to save for their future needs,and invest those saved resources efficiently.The Statistical tools used for the study is Logistic regression model,Chi-square test and Percentage Analysis.The study will be useful for regulatory bodies,stock exchanges,investors and brokers can take steps in to plug the loopholes in the regulatory mechanism to ensure that the innocent investors are not exploited by the operations in capital market.This may further help to regulatory bodies as to what extent the investor awareness campaign has reached the investors.The present study also helps to develop the skill of investors to protect themselves against fraud and other malpractices.Investor preferences help to maximize the impact on use of limited resources of government agencies.Thus,the study tires to help to create the importance of awareness and stock investment in financial market.