Rresearch On The Internet Marketing Strategy Of Xuzhou Unicom Mobile

With the continuous development of modern science and technology of the Internet,people's life and production style have undergone tremendous changes,the mobile Internet as a new kind of network communication tools,all the advantages of effective integration of mobile network technology and Internet technology,as a social group has brought more convenient and efficient way of life,is currently involved in the content online shopping information,advertising,entertainment,electronic commerce etc..China Unicom Xuzhou branch as early as long ago in the city of Xuzhou established communication operators,therefore,has a certain advantage in the customer groups and market resources,help to actively carry out the Internet business in the region.In recent years,along with the social economy level of our country's development,and promote the further development of Xuzhou City,residents living level has been improved significantly,the advantage of development of urban communication market has a blue ocean market and the long tail market gradually reflected.Therefore,it is of great practical significance to study the development and marketing strategy of Xuzhou Unicorn's mobile Internet market.This paper focuses on the research of Chinese Unicom Xuzhou branch mobile Internet city communication marketing strategy for China Unicom Xuzhou branch,the current development status,and combined with the basic characteristics of the mobile Internet,the mobile internet marketing 4A theory,based on marketing,using the Hype Cycle model,SWOT analysis and other methods of corporate strategy development mode analysis.Through the analysis of the environment of the mobile Internet market analysis,development business model analysis,comprehensive analysis,SWOT development profit model,put forward China Xuzhou branch of China Unicom mobile internet marketing strategy and operation process.This paper analyzes the internal and external environment of the mobile Internet market of Xuzhou branch of China Unicom,the general situation of market development,the marketing strategy and the development of the competitors.Then discusses the basic way to China Xuzhou branch of China Unicom mobile internet marketing strategy,the Xuzhou branch of China Unicom mobile internet marketing strategy in the process of analysis,the business model,profit model,6P strategy analysis.This paper put forward the specific measures of Chinese in Xuzhou branch of China Unicom mobile internet marketing strategy is as follows:first,the channel management in the proposed area management and classification management,the combination of embedded management,to avoid channel conflict and competitors to follow happen.Second,to strengthen the integration of resources,such as joint with government departments,and banks,postal and other units to cooperate.Third,to further optimize the structure of the tariff,such as reducing entry privileges,sales promotion to stimulate consumption,set up barriers to retreat and cut in the product sales,etc.