Research On The Choice Of Carsharing Operational Model

Today,the sharing economy is booming in the world,and carsharing is a particularly active part in this field.According to an incomplete statistics,in recent years,China has added dozens of carsharing companies every year.The choice of carsharing operational model is an important issue for shared automotive companies to achieve sustainable development.The existing literature divides the operational model into free-flow,one-way and round-trip according to the mode of vehicle requisition.However,there are few studies about the choice of shared car operational model.In reality,the operational model of the shared car enterprise is also constantly making adjustments.This paper conducts analysis on the choice of shared vehicle operational model,answering the following questions:First,what are the reasons for existing different operational models in the same shared automobile industry.And the second is how to choose the operational model of the sharing economy and the adjustment direction of the subsequent operational model.The last is what are the influencing factors about the choice of shared vehicle operational model.This paper uses literature analysis method,multi-case research method and sensitivity analysis method to analyze the process of operational model selecting of B2C heavy assets operational carsharing enterprises.Firstly,the literature analysis method is used to collect,understand and summarize the relevant literatures about sharing economy,business model and carsharing operations,and then draw the status quo and trend of relevant research.Literature review lays the foundation for the next proposition.Then,the case study method is used to analyze the six typical shared automobile enterprises in China.Through the research on the six enterprises,the first-hand data is obtained,the relevant data of the enterprise is collected to obtain the second-hand data,and the operational model of the case enterprise is understood and deeply analyzed.The paper believes that the value proposition of user experience and service price is more likely to conflict in the B2C business model of heavy asset operation,and the enterprise manager selects the value proposition based on business model congnitive,thus forming different operational models.The operational performance determines the direction of the company's subsequent operational model.When the operational performance is good,the enterprise optimizes the operational model.When the operating performance is poor,the priority of the value proposition may change,and the shared automobile enterprise re-selects the operational model.At last,the analysis ideas of the shared vehicle enterprise operational model selection are given by sensitive analysis method.Feasibility of operational model selection analysis shows that in those factors which are the rental income difference,parking cost difference,operating cost difference and charging cost difference,the most important influencing factor is rental income difference.Parking cost differences,operating cost differences,and charging cost differences are different in different operational model choices.This paper enriches the relevant theories of sharing economy business models,and provides a practical reference for the development of the emerging carsharing enterprises.