Research On The Development Strategy Of Jilin Province Guodi Organic Agriculture Park

The country is based on the people,the people take food as the sky,the food is safe,and the quality is the basis.Agriculture is the primary industry and the basic industry.Only when agriculture is stable can the secondary industry and the tertiary industry be developed.China is a big agricultural country.Agriculture has always been the lifeblood of the national economy.The degree of development of agriculture directly affects the stability and development of society.Since the reform and opening up,China's agriculture has achieved rapid development and has solved the problem of food and clothing for one third of the world's population.In the 21 st century,the party and the state attach great importance to the development of agriculture.From 2004 to 2019,the Central Committee of the Communist Party of China and the State Council issued the No.1 Document on the theme of agricultural and rural farmers for 16 consecutive years,which directly reflected the development of agriculture in our society.The most important position in the period of socialist modernization.The improvement of modern industry and modern science and technology has promoted the rapid development of modern agriculture,bringing about high labor productivity and abundant material products.However,due to the extensive use of chemical products such as fertilizers,pesticides,and hormones,the environment has caused serious pollution,and the food safety problem has become more prominent.In order to solve this problem,organic agriculture was born in Europe and America and has developed rapidly.The characteristics of non-GMO,pesticide-free fertilizer and other chemical synthetic materials in organic agriculture have been quickly recognized by the society.According to the "Organization and Trend Forecast of World Organic Agriculture in 2018" jointly compiled by the Swiss Institute of Organic Agriculture,an internationally authoritative organic agricultural research institute,and the IFOAM International Organic Alliance,the area of organic farmland in China was 2.3 million hectares in 2016,ranking third in the world.In 2016,China's organic products sales of 5.9 billion euros,ranking fourth in the world.Organic agriculture has been developing in China for more than 40 years.It has carried out extensive research in the academic field and achieved good development in the market.However,more academic research is currently focusing on the development of the industry,and relatively little research on the development of enterprises within the industry.Based on the research theory of strategic management,this paper studies the development strategy of the organic agricultural park in Jilin Province.The article first introduces the status quo of the industry and enterprises,analyzes the current problems of the enterprise,mainly reflected in the understanding and application of the strategic management theory,does not recognize or can not apply the strategic management theory,which restricts the rapid development of the enterprise.In the strategic management analysis,starting from the enterprise vision and mission,through the analysis of the external environment and internal environment,establish strategic goals,generate and formulate strategies,and finally elaborate the key points of strategy implementation and strategic evaluation.In the external environment analysis,two theoretical tools of PEST analysis and Porter's five-force model were used.The resource theory was applied in the internal environment analysis,and the environmental analysis was completed and rigorous.The SWOT matrix is applied in the choice of strategy,and the development strategy is generated through three stages of input,matching and decision making.Through analysis and research,this paper proposes to adopt the WO reverse strategy for the strategic development of the organic agricultural park in Jilin Province,which is to improve the current core technologies,products and sales models,and to form advantages and continue to develop rapidly.The analysis of this paper has practical guiding role for the future operation and sustainable development of the organic agricultural park in Jilin Province.It has certain reference value for the strategic management consciousness change of enterprise decision makers in organic agriculture industry and the development of enterprise.Formulation and administrative management have certain reference significance.