SY Company Development Strategy Research

At present,the processing industry of wood products is in the mature product stage,the demand growth is slowing,the competition is fierce and the industry's appeal is falling.In particular,in 2018,due to the overall performance of the international economic situation,the market was affected,overall demand fell,and many companies fell sharply from 2017.However,in recent years,the rapid development of China's economy and the strong implementation of a series of new macro-policies have created a favorable external development environment for the development of wood products processing enterprises.Based on this special environmental characteristics,enterprises should seize the opportunities,use their own advantages,and adjust their development strategies in time to make themselves as strong as they are.The company is a wooden products processing enterprise which mainly produces frame and frame,which is more than 90% of the products currently produced to YJ global companies.In this paper,the author of SY is a research object,which is carefully studied by the research idea of question,analysis and problem solving.First,the external environment of SY company was analyzed by using the PEST analysis model and the barter model,and the opportunity and threat of SY company were identified,and the external factors evaluation matrix was established.Then,the analysis of the internal environment of SY company was analyzed by the value chain analysis tool,and the internal advantages and disadvantages of SY company were identified,and the internal factors evaluation matrix was established.Then using the SWOT analysis tool to discover the vision and specific strategic objectives of SY,the enterprise development strategy and strategy implementation plan of SY company are developed.Finally,the safeguard measures of the development strategy of SY company are put forward.Through this paper,the development strategy of SY company should choose the integrated development strategy.According to the above strategy,this paper thinks that the company should expand the domestic direct store of the independent brand according to its advantages and expand the domestic market further.At the same time,we will strengthen the business relationship with YJ global companies,gradually transfer the competitive advantages of the company to foreign countries and expand their own overseas sales channels.Finally,this paper puts forward the key points of the development strategy of enterprise development strategy,which puts forward the safeguard measures of the development strategy of SY company,from the adjustment of the organizational structure of the enterprise,the cultivation and introduction mechanism of the talents,the financing channel of the expansion of the enterprise,and the four aspects of accelerating the construction of enterprise informationization.This paper provides a reference for the strategic decision-making layer of SY,and also has some reference significance for he strategic adjustment of the relevant enterprises in the wood products processing industry.