| With the deepening of economic globalization,enterprises need continuous innovation to survive and develop in the fierce market competition and uncertain environment.China is speeding up the construction of an innovative country.General Secretary Xi Jinping of the Nineteenth National Congress once again stressed that "innovation is the first driving force leading development",including theoretical innovation,practical innovation,institutional innovation,cultural innovation and others.Actually,enterprises are the mainstay of innovation and an important part of adhering to the innovation-driven development strategy.Innovation includes not only technological innovation,but also non-technological innovation.Though the reviewofthe previous studies,it is found that most of the studies focus on technological innovation,while relatively little attention is paid to non-technical innovation.However,to achieve transformative growth,enterprises need to combine technological innovation with non-technical innovation.This paper discusses the relationship between technological innovation and enterprise performance,non-technological innovation and enterprise performance through the analysis of enterprise technological innovation theory,resource-based view theory and enterprise life cycle theory.On the basis of induction,this paper tries to study the relationship between technological innovation,non-technological innovation and enterprise performance in different stages of enterprise life cycle from a dynamic perspective according to the characteristics of each stage of enterprise life cycle.According to the purposes and requirements of the research,firstly,the relevant content of the article is sorted out theoretically,and the research hypothesis and research model are put forward reasonably.And then,the data are collected through the method of questionnaire survey,by sending questionnaires to senior managers,middle managers or other managers who are familiar with relevant information of the company.At last,the collected data are analyzed by multiple linear regression to explore the relationship between technological innovation,non-technological innovation and enterprise performance in different life cycles.In addition,this paper introduces the enterprise life cycle into the research model,and analyses its moderating effect in the relationship between technological innovation,non-technological innovation and enterprise performance.The empirical results show that both the implementation of technological innovation and non-technical innovation have a significant positive impact on corporate performance;as the life cycle of the enterprise changes from the initial stage to the recession,the impact of product innovation and process innovation on firm performance is gradually enhanced;The life cycle changes from the initial stage to the recession,and the impact of marketing innovation on business performance is gradually weakened.Therefore,when carrying out innovation management,enterprises need to focus on the implementation of innovation types according to their own stage characteristics,enterprise nature and the amount of resources owned by enterprises,so as to provide decision-making reference for the formulation of enterprise innovation strategy and sustainable development,It also has important practical significance for promoting China's construction of an innovative society and using innovation to drive economic development. |
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