Study On The Value Increment Path Of Real Estate Companies In The New Era

With the rapid changes of The Times,the real estate industry,which is closely related to people's livelihood,needs to keep up with the pace of The Times.However,great changes have taken place in the general environment of China's real estate industry.Both macro and micro environment changes have made the competition among enterprises more and more fierce.The survival and development of enterprises have suffered from an unprecedented crisis.Therefore,real estate enterprises need to stand out from numerous enterprises in difficulties,improve their strength and competitiveness to attract more consumers and investors,constantly develop and expand the business territory of enterprises,and enhance enterprise value is the only way for their development.Combining with the theory of enterprise value management,this paper not only further enriches and develops the theory of enterprise value management in theory,but also analyzes the predicament of China's real estate enterprises in the new era by combining with the reality,and concludes that China's real estate enterprises must create and enhance the necessity of enterprise value.Again choose poly development of the enterprise as a specific case analysis,understand the create enterprise value of the new,representative and effective path,and use of corporate financial statements,the related public data and enterprise value evaluation model of poly value creation ability,image value,has carried on the detailed calculation and investment value evaluation,that the 2014 to 2017 in its creation and improve enterprise value in the process of gratifying achievements,and is worthy of reference for other enterprises outstanding place,at the same time,it is summarized in the enterprise value increment on the path of the problems and risks,and puts forward some targeted Suggestions.The paper suggests that China's real estate enterprises can accurately understand the difficulties and opportunities brought by the changes in the background of the new era,choose the appropriate value added path according to their own situation,improve their own advantages,avoid relevant risks,create higher enterprise value,and seek higher level of development.