Research On Operation And Managemsnt Scheme Of Theme Parks Based On Big Data

In recent years,the theme park industry in China has risen rapidly,showing a blowout development trend.With the development of the market,the market competition of theme parks is becoming more and more fierce,and consumers are demanding higher and higher level of operation and management of theme parks.At the same time,big data technology has been widely used in all walks of life,and has played a huge role.Therefore,it is an objective need and general trend to apply the concept of big data to the operation and management of theme parks and to establish an intelligent transportation and management platform to help them improve the level and efficiency of operation and management.Firstly,this paper analyses the objectives and requirements of the operation and management of the theme park with big data.This paper analyses the operation and management needs of theme parks from two aspects of basic theory and practical application,studies the practical value of big data technology to the operation and management activities of theme parks,sums up the three main intellectualized needs of theme parks in operation and management(intelligent marketing,intelligent service and intelligent management),and carries out in-depth research on the specific needs of theme parks according to the characteristics of big data.The analysis lays a foundation for the design of transportation and management platform system based on large data.Secondly,the design scheme of the operation and management platform of the theme park is put forward.The design principles,platform data architecture,platform technology architecture and platform function structure of the system are studied in detail,and the detailed design scheme is obtained.At the same time,the function of the big data platform is demonstrated in detail.The result shows that the function of the platform design basically meets the needs of tourists in the whole play cycle from before entering the park to after leaving the park as well as the overall operation and management needs of the theme park.It is of great guiding significance to the actual construction and use of the same type of system in the theme park enterprises in the future.Finally,the implementation suggestions of theme park operation management system based on big data are put forward.Suggestions are put forward on the development process,quality management and configuration management of software development process.In addition,according to the four stages of deployment(deployment preparation,deployment evaluation,deployment implementation,deployment update),the responsibilities of relevant personnel are clearly divided,and the business responsibilities and cooperation relationships of project managers,project team members,business analysts and system engineers are clearly defined.It has a very high practical guiding value and significance for the construction and landing of such platforms.This paper hopes to build an efficient and reasonable transportation management platform through the analysis and research of the operation and management of theme parks assisted by big data,so as to achieve the goal of intelligent operation and management of theme parks.Thus,it can play a guiding and helping role for related theme park enterprises,and help the development of theme park industry in China.