Research On Investment Decision Scheme Of KC Real Estate Project Based On Influencing Product Sales

The real estate industry is an important part of our country's economy,which has the characteristics of large investment amount,long capital return period,and high risk industry.At the same time,in the course of managing real estate projects,it will be affected by many factors such as policy,economy,and society.If the investment plan before the operation is not considered properly,it will cause serious losses to the enterprise.At present,regulation as the main theme of the policy environment,the difficulty in financing the cash flow pressure of the economic normal,the fierce competition of the current situation,the cost of projects continue to rise and other conditions test the f easibility and merits of the investment plan.All these harsh facts need to optimize the investment plan in the investment decision-making stage of the project to reduce the project risk and increase the project revenue.This paper analyzes the real estate market in Harbin by means of PEST,explains the feasibility of investment in the KC project in Harbin,and then expounds the classification and characteristics of investment decision,as well as the definition of investment decision stage and the main wor k content.On this basis,we optimize the investment plan of the KC project,including: First,we analyze the original investment plan of the KC project in Harbin,and explain the steps of the original plan and the factors that affect sales considered in t he original plan.Estimate the benefits of the original plan.Then,by asking professionals and questionnaires,we find out the factors that actually affect the sales of KC project,determine the impact of these factors on sales through fuzzy comprehensive evaluation method,and select the factors neglected in the original plan.Finally,the project investment plan is improved according to these factors,and the economic benefits before and after the improvement are predicted and compared by the multivariate linear regression method.Through the knowledge theory learned by graduate students,the author solves the problems encountered in his work,combines theory and reality closely,and truly achieves the use of learning.The purpose of the paper is to optim ize the original investment decision plan of Harbin KC project with "empirical theory" and "position theory" as the leading theory using relevant scientific theories and analytical tools,thus improving the success rate of the KC project and increasing the benefits of the KC project.At the same time,it provides an effective basis for future investment decisions.