Study On "Dong Zhu Island Model" From The Perspective Of Global Tourism

Traditional rural tourism is a single scenic spot to visit.With the progress of The Times,economic development and people's needs have changed,the traditional rural tourism mode needs to transition to the whole region tourism mode.At present,China's rural tourism is generally small,scattered,weak and other problems.How to combine the regional characteristics and resource advantages of the rural areas to drive the development of the surrounding areas and form a regional rural tourism mode from "point" to "surface" has become a key issue that needs to be paid attention to by the domestic rural tourism.Dong Zhu island village in rongcheng,shandong province has formed many characteristics in the development of region-wide tourism,which provides many ideas for the transformation of traditional rural tourism to region-wide rural tourism.This paper adopts the methods of field survey,interview questionnaire,case study and statistical analysis to study the development of regional tourism in Dong Zhu island village.It is found that the region-wide tourism policy has a positive impact on the economy,society,culture and other aspects of Dong Zhu island village.Its tourism industry has an obvious region-wide tourism awareness,and initially formed a composite model that focuses on developing characteristic industries and integrates sightseeing,vacation and leisure.By visiting the Dong Zhu island village tourism development of two types: organic and tourism cooperative,further found that the Dong Zhu island tourism model has multiple marketing development,rural village space integration advantages such as scenic spots,but there are still not deep culture mining,such problems as single propaganda way,based on this,advances the shift in perspective,rich experience,choose the village collective leadership patterns,unified planning,etc.To further improve and promote.