Research On Inclusive Financial Competition Strategy Of RZ Bank

As a mediation tool,finance has played a role in helping and leveraging social and economic development.However,due to information asymmetry and other reasons,China's financial institutions have invested more in large-scale enterprises with large scale and strong anti-risk ability.The credit supply to small and micro enterprises,low-income groups,“three rural” and other sectors is too low,and groups such as small and micro enterprises have played a vital role in the improvement of China's national economy.In order to enable all sectors to enjoy the role of financial resources allocation and access to financial services,the concept of“inclusive finance” came into being.From the early government supportive financial projects to the special documents issued by the State Council in 2016,we can see that China's emphasis on the development of inclusive finance is increasing.The original intention of developing inclusive finance in the early days of China is to reduce the number of poor people and help the poor.The population is getting rid of poverty and getting rich.After special research,the inclusive financial system has been gradually improved.However,as an emerging topic,the research on its development is still in its infancy.Simply relying on policies to support traditional finance to promote inclusive financial products can no longer meet the huge demand of inclusive finance.This paper firstly explains the theory of inclusive finance and the theory of competitive strategy.It collects information through various means,and analyzes the competitive environment,overall environment and industry environment of RZ Bank in the inclusive financial business through various data,and expounds its New opportunities and new challenges arising from changes in the external environment.At the same time,it also conducts research and discussion based on economics,policy and law,technology and social culture,and clarifies the main influencing factors of development.It believes that the competition of inclusive financial business in China's banking industry will become increasingly hot and the profit level will decrease.This requires banks.Enterprises rationally formulate and implement market competition strategies to improve their market competitiveness.This paper constructs SWOT matrix,through SWOT analysis,it is clear that the current RZ bank's advantages are short decision-making chain,high decision-making efficiency,strong support from RZ local government,young team members,strong execution,familiarity with local industry layout,and understanding local small and micro enterprises..The disadvantage is that its own strength is weaker than its peers,its brand influence is weak,its human resources allocation needs to be improved,and its software and hardware investment capacity is weak.Opportunities for the economy to pick up,the private economy is developing rapidly,various new technologies are applied,and macroeconomic policies are clear.The threat is increasingly fierce in the industry,the Internet is widely used,the Internet finance innovation is not enough,and the financial industry access standards are lowered.In order to provide important support for the formulation of market competition strategy,RZ Bank should identify the centralized differentiation strategy as a medium-and long-term strategic plan,which mainly includes focusing on small and micro enterprise strategy and focusing on Internet strategy.By optimizing the organizational structure,enhancing brand influence,and increasing investment in information technology,we will vigorously promote personal consumption and wealth management,build financial platforms,build Internet finance,and strengthen internal management to cope with external competition.Differentiate competitive strategies to meet the specific needs of specific customers,increase human resources investment,and enhance employee business capabilities.Finally,this paper proposes the safeguard measures for the implementation of RZ Bank's market competition strategy,mainly including designing financial product prices and loan quotas,promoting mobile Internet,formulating information-based repayment mechanisms,and popularizing financial knowledge,fully embodying the strategy.Feasibility.Through the internal and external analysis of RZ Bank,deepening the small and micro enterprise market,designing differentiated products,and implementing the talent strategy is the guarantee for RZ Bank to develop the inclusive financial business,which is conducive to the realization of the goal.