Research On Performance Evaluation Of Customer And Enterprise's Cooperation Innovation Based On Open Innovation Community From The Perspective Of Value Co-Creation

With the advancement of information technology,network,and the fierce competition in the market,the innovation model of enterprises has undergone tremendous changes.It is difficult to achieve the vision of cost optimization and marketable sales by relying solely on internal resources of the company to carry out product innovation activities.It is also powerless to maintain its own competitive advantage and meet the market demand for rapid development.Surviving in such an unfavorable external environment,enterprises must compete for the commanding heights,blur the boundaries of enterprises,and develop and utilize external resources of enterprises to become the only way to seek new growth and innovation.Therefore,“open innovation” has gradually become an enterprise innovation.Leading mode.The booming Internet provides enterprises with a tool to efficiently access external resources—the community network.Enterprises can use the open innovation community to find the best external innovation source in the value chain of product innovation,in order to continuously improve the innovation ability of enterprises.In this process,customers become the perfect choice for cooperation and innovation..As an important participant in corporate marketing,customers' opinions are of great significance for enterprises to improve product value-added,and thus are the best choice for enterprises to seek innovation.Carrying out cooperation activities between enterprises and enterprises,for enterprises,can enhance the market potential of products and enhance their competitiveness;for customers,it can enhance the use value of products and the enjoyment value of interpersonal interaction,which achieves the value of both companies and enterprises.Create a win-win situation.This dissertation firstly makes an in-depth and systematic research and analysis on the value creation theory and the door management theory.It analyzes and clarifies the concept and characteristics of the open innovation community.Under the premise of summarizing relevant theories,the open innovation community is explored from the perspective of value creation.The analysis of Gu-enterprise cooperation innovation performance evaluation system,including the use of the door management theory to analyze the open innovation community's cooperation and innovation process and behavior analysis,the open innovation community,the cooperation between the enterprise and the enterprise innovation results,focusing on the analysis of the open innovation community The concept,design,development and testing of the enterprise cooperation innovation system and the composition of the evaluation index system at the time of listing,and through the analysis of the case of Xiaomi Innovation Community Gu Enterprise Cooperation Innovation Performance Evaluation,comprehensive use of questionnaire survey method and AHP analytic hierarchy method to Xiaomi community new In the product development,the performance of the cooperation between the enterprises and the enterprises in the product development is comprehensively evaluated,and the scores are obtained,which leads to the conclusion that the performance of the cooperative innovation of the Xiaomi community is better.Through the analysis of the evaluation results,the relevant enlightenment and suggestions are further proposed to improve the process of innovation and performance evaluation of open innovation community.