Creative Development Of Water Tourism In Xinjiang From The Perspective Of Experience Economy

In the new era,tourists needs develop more and more in-depth,and the demand of consumption experience is increasingly penetrating into the field of tourism.Experiential tourism is the direction and future of tourism consumption.Water body is an important tourism resource and the core material basis of tourism development.Nowadays,it is imminent to do a good job of experiencing articles in the development of water tourism.Based on the theory of experience economy,system theory,tourism experience and tourism development,this paper defines and clarifies the concepts of experience economy,water tourism resources and water tourism.By interpreting the research progress of water tourism of predecessors,it is found that it is still a blank point to study "Xinjiang water tourism" as a whole concept.This paper then combs the types and stock of water tourism resources in Xinjiang,and the results show that water tourism resources account for the largest proportion of all the tourism resources that have been developed in Xinjiang.After evaluating the water tourism resources in Xinjiang,it is found that the high-quality water landscape tourism resources are mainly concentrated in recreational lake areas and modern glaciers.Through the analysis of the present situation of water tourism development and utilization in Xinjiang,the existing problems in the development of water tourism in Xinjiang are found,such as the stagnation of the transformation of local water culture into water tourism experience products;through the analysis of the tourist market,it is found that Kazakhstan is the largest overseas tourist source country in Xinjiang and other characteristics.On the basis of the above analysis,this paper points out the direction of the development of tourism tourist sources and points out the following problems.Strategy.In order to scientifically and effectively explore the development path and strategy of water tourism in Xinjiang from the perspective of experience,this paper conducts an empirical study on Tianchi Lake in Tianshan Mountains.The study shows that relaxing,enjoying the peace of the water area,and getting along well with family are the main motivations for tourists to visit Tianchi Lake in Tianshan Mountains.Tourism experience consists of environmental experience,facility experience,activityexperience,environmental experience and emotional experience.Through IPA analysis,it is found that Tianchi Scenic Area in Tianshan Mountain should continue to maintain high quality water quality,focusing on improving theme performances,unique tourist souvenirs and so on.The exploitation of water tourism resources in Xinjiang should be screened according to the market demand.When choosing the development order and level of water tourism resources in Xinjiang,lakes and glaciers should be put in the first place to develop water tourism resources.Based on the case study results,this paper finally puts forward the concept and Countermeasures of water tourism development in Xinjiang under the guidance of experience.