Research On The Influencing Factors Of Value Co-Creation Behavior Of The Fourth Party Logistics Enterprises

Because the third-party logistics enterprises are difficult to integrate and optimize the whole supply chain,it is difficult for them to meet the demand of logistics services under the background of logistics supply chain development.This makes many enterprises seek to cooperate with the fourth party logistics enterprises,which provides a huge development opportunity for the fourth party logistics enterprises.As a service-oriented enterprise,how to meet their own interests and the needs of service objects at the same time is the key issue in the development of the fourth party logistics enterprises.Therefore,this paper introduces "value co-creation behavior" which emphasizes win-win cooperation between enterprises and service objects.At present,the existing literature mainly focuses on the operation mode of the fourth party logistics enterprises.The research methods mainly focus on modeling and case studies.The analysis of value co-creation behavior between the fourth party logistics enterprises and the service objects seems scattered,and there is little systematic research on the influencing factors of value co-creation behavior of the fourth party logistics enterprises.In order to systematically study the value co-creation behavior of the fourth party logistics enterprise and the service object,this paper studies the influencing factors of the value co-creation behavior of the fourth party logistics enterprise from the perspective of holism.This paper summarizes the definition,operation mode and value level of "fourth party logistics enterprise" through literature and practical experience,and combines the "value co-creation behavior" in literature to sort out the value co-creation behavior of fourth party logistics enterprise and its influencing factors.Then,by referring to the mature scale established by scholars in the past,the fourth logistics enterprise value co-creation behavior questionnaire is formulated.The questionnaire is filled out by the service object of the fourth logistics enterprise,and relevant data on the importance of influencing factors are generated.Then,the data are processed by qualitative comparative analysis(QCA),and three influencing factors combination modes are obtained: technology-oriented knowledge-based value co-creation mode,technology-oriented service-oriented value co-creation mode and technology-oriented innovative value co-creation mode.In order to compare and interpret these three influencing factors,this paper combines the case of two fourth party logistics enterprises,novice bird network and Wuzhou online,to prove the feasibility and reality of the three models.Finally,on the basis of these three modes,this paper puts forward some suggestions to improve the value co-creation behavior of enterprises.In theory,this paper analyses the value co-creation behavior and its influencing factors of the fourth party logistics enterprises,in order to study the operation mode and value co-creation mechanism of the fourth party logistics enterprises.In practice,this paper puts more emphasis on the influencing factors of value co-creation behavior of the fourth party logistics enterprises,emphasizes the causes of value co-creation behavior in the operation of the fourth party logistics enterprises,emphasizes the systematic and non-linear relationship between the influencing factors of value co-creation behavior of the fourth party logistics enterprises,and emphasizes how the combination of influencing factors affects the value co-creation behavior of the fourth party logistics enterprises,providing practical reference for the fourth party logistics enterprises to implement value co-creation behavior.