Research On The Development Of Black Tea Industry In Junlian County

The party and the state have always attached great importance to the work of the three rural areas,and always regard the settlement of the "three rural issues" as the top priority of the work of the whole party.According to the relevant planning requirements of the central,provincial and municipal governments,Junlian County strives to build a high-quality tea production base in western China with the focus on high-quality tea cultivation in the tea industry and the focus on healthy health tea and black tea.Focusing on the development of the black tea industry in Junlian County,based on the detailed study of the predecessors' research and the policy planning of the tea industry development at all levels of government,the article takes the relevant theoretical knowledge of regional economic theory,agricultural economic theory and industrial economic theory as the Guided by a combination of theoretical research and field research,the company went deep into the black tea producing areas of Junlian County and the black tea enterprises in Junlian County,and made in-depth research on the status quo,advantages,disadvantages,opportunities and shortcomings of the development of black tea industry in Junlian County.Research.The study reached the following conclusions:First.In the global market,black tea has a dominant position in both production and consumption.Consumers in the international market have higher recognition and acceptance of black tea,and the demand for black tea in the international market has steadily increased;Chinese black tea industry We are welcoming a new round of development opportunities.The production and proportion of black tea continues to grow.The enterprises that produce black tea are also growing rapidly.However,China's black tea is mainly sold domestically,with a relatively low export volume and exports accounting for black tea production.The proportion has been decreasing year by year,and the competitiveness of Chinese black tea in the international market needs to be improved.Second,the terrain,climate and horological environment of Junlian County are suitable for the growth of black tea.In recent years,the economic development of Junlian County has been steadily improved and the infrastructure construction has been improved.This has provided favorable conditions for the development of black tea.Secondly,in recent years,Junlian The planting area of black tea in the county,especially the planting area of fine varieties,increased rapidly.The output and output value of Junlian black tea continued to grow.The picking,production and processing system of Junlian black tea was more complete,represented by the awakening tea industry,Zabaijian,Chuanhong Gongfu,etc.The brand value of Junlian black tea is constantly improving.Junlian black tea has gradually explored a “company-cooperative-base-farmer-market”model suitable for its own development.Junlian black tea industry has a good development trend.But at the same time,we also noticed that on the one hand,Junlian black tea products.The value of the brand is still in urgent need of improvement,and there is still a certain upside for the brand's popularity.On the other hand,the finishing and deep processing of Junlian black tea needs to continue to explore and develop.Third,on the one hand,Junlian black tea has a long history of development.From the aspects of ecological conditions,tea tree quality,talent system and existing industrial production chain,Junlian black tea has certain development advantages,and with the rejuvenation of the domestic black tea consumption market,All the way to the implementation of the strategy and the overall planning of Junlian black tea development by government departments at various levels in recent years,Junlian black tea ushered in a new round of development opportunities.However,Junlian black tea industry has certain deficiencies and challenges in the development process,such as the aging of tea gardens,the lack of effective role of special cooperatives,the lack of brand building,the waste of fresh leaf resources,and the lack of leading enterprises.Based on the above research conclusions,the article proposes to optimize the Junlian black tea industry layout,give full play to the role of the special association and the tea alliance,give play to leading enterprises to take action,strengthen brand building and do on the basis of scientific planning and development of Junlian industry.Good policy support services will effectively promote the development of the Junlian black tea industry.The research results of this paper will provide some reference for the development planning of Junlian black tea industry.