Study On The Countermeasures For The Development Of Black Tea Industry In Yingde City,Guangdong Province

Black tea has a high status in the world,and the trading volume in the trade market is increasing year by year.Its good taste and special flavor have always been loved by the public.China has a long history,and the development of the black tea industry has also undergone many years of changes.It has experienced ups and downs and has finally reached a high standard of development in recent years.Since China's accession to the WTO,China's black tea industry has begun to warm up,and its reasons are inextricably linked with the gradual maturity of the domestic market and the formation of a global teadrinking environment.In addition,domestic tea drinking habits are increasingly matched with foreign countries.Black tea was first produced in China.As early as the Ming Dynasty in China,black tea was invented and sold abroad.The effect of black tea is very much,especially the well-known effects of strengthening the stomach and strengthening the spleen,protecting the heart,promoting digestion,laxative and acid resistance,and are well received by the public.Yingde City is a cultural city in Guangdong Province and even the whole country.It has a rich sense of history and is the largest county-level city in Guangdong Province.Yingde City relies on modern agricultural science and technology to vigorously develop the tea industry.It has been selected as “National Key Tea Production County” for seven consecutive years and enjoys the reputation of “Hometown of Chinese Black Tea”.Along with the prosperity of the Yingde tea industry,especially the famous black tea,Yingde black tea has gradually become a star of the British and German culture.This paper studies the history of tea culture in Yingde City of Guangdong Province,the characteristics of black tea and the status quo of black tea industry,and analyzes the advantages and disadvantages,opportunities and challenges of the development of Yingde black tea industry by means of literature review and case analysis.In view of the main problems in the current situation of tea industry,tea processing and tea enterprises in Yingde City,Guangdong Province,based on the comprehensive investigation of the actual situation of the black tea industry market in Yingde City,from the perspective of policy,circulation channels,quality supervision and industrial chain On the other hand,it summarizes the path that the Yingde black tea industry can maintain long-term stable development,and finally proposes countermeasures,thus providing a theoretical basis for the development of the tea industry in Yingde City,Guangdong Province.