Research On The Path Of Business Mode Innovation From The Perspective Of Enterprise Network Evolution

Modern industry environment is complex and changeable.As the main body of the industry,modern enterprises are also facing various internal and external problems.In the process of solving the problems,enterprises have gradually formed a unique business model.Business model provides the process and successful experience of the paradigm in the early stage of the operation of the enterprise,which can rapidly enhance the strength of the enterprise and bring stable and rapid development to the enterprise itself.In the modern era of globalization,informationization and networking,business model innovation of enterprises has become a common innovation content within the enterprise network,including competitors,suppliers,channel providers,etc.Enterprise network has become an important part of enterprise business model innovation.Based on the above content,this paper explores the business model innovation path from the perspective of enterprise network evolution,and carries out empirical tests.It is o f great significance to enrich the business model theory and provide reference for enterprises.Firstly,this paper combs the related theories of enterprise network and business model,constructs the research model,uses the single case study method,carries on the longitudinal research to the development history of Suning,divides it into three stages: the construction stage,the growth stage and the mature stage of enterprise network,and depicts three stages of business model canvas one by one,thus obta ins six stages of business model innovation.These conditions include resource concentration,internal value creation,resource integration,ability cultivation,value synergy creation and network system establishment.Secondly,this paper collects 12 enterprises' development materials and data,puts forward research hypothesis,uses FSQCA software to explore the core conditions needed in different stages of enterprise network,and obtains the path of business model innovation from the perspective of enterprise network evolution,that is,in the stage of enterprise network construction,enterprises initiate business model innovation by focusing on resource concentration and internal value creation,and grow in enterprise network.At the stage of enterprise network maturity,value synergy creation and network system establishment are the core conditions of business model innovation.Finally,based on the conclusion,some suggestions are put forward for enterprises to stimulate business model innovation and gain competitive advantage.