Comprehensive Evaluation Of Coastal Tourism Consumption Environment In Coastal Cities

Coastal tourism is an important carrier that can demonstrate the comprehensive competitiveness of coastal cities,promote the mutual communication among the countries along the “Belt and Road” and learn from each other through different civilizations.It plays a decisive role in promoting the promotion of national strategies,and the consumption environment.It is one of the key factors affecting the development of coastal tourism.Therefore,it is extremely important to systematically and comprehensively evaluate the comprehensive competitiveness of its consumption environment.The coastal cities of the three provinces and one city in the East China Sea have many outstanding characteristics such as good economic foundation,high population density,complete urban service functions,excellent infrastructure,and abundant marine cultural resources.By exploiting their respective advantages,integrating coastal tourism resources and digging deep into the coastal areas of the commonalities and characteristics between cities to promote the better development of coastal tourism and make greater contributions to regional economic development.However,there are many problems in the development of coastal tourism in the coastal cities of the three provinces and one city in the East China Sea.For example,the urban transportation infrastructure is not convenient enough,the city appearance and ecological environment are not good enough,and the supporting service functions matching the development of coastal tourism industry are not perfect and support,the system of coastal tourism development is not sound enough,there is no corresponding standard for coastal tourism industry services and the connotation of tourism resources is not deep enough and so on.These have become the key factors affecting the consumption environment of coastal tourism.Based on the industrial economic theory and the key constraints of coastaltourism development in the coastal cities of the East China Sea,this paper takes the coastal tourism consumption environment of eight coastal cities in the East China Sea as the research object,and constructs an indicator reflecting the consumption environment of the coastal tourism industry.This paper focuses on three issues:First,the development trend of the coastal tourism consumption environment of eight coastal cities in the East China Sea(hereinafter referred to as “coastal cities”);second,comparative analysis of the advantages and disadvantages of the coastal tourism consumption environment in coastal cities,finally is an empirical evaluation study on the consumption environment of coastal tourism in coastal cities.The first chapter of the thesis has five parts,the first is the background and significance of the research;the second is to summarize the relevant research at home and abroad;then the theoretical basis of the research;the last is the introduction and innovation of the research method.This chapter is mainly to provide the basis and direction for the relevant research below.The second chapter of the thesis selects 8 coastal cities in the East China Sea based on relevant theories and data,and designs the index system: one level indicator,which is the coastal tourism consumption environment of coastal cities;five indicators are natural consumption.Environment,economic consumption environment,social consumption environment,ecological consumption environment and political consumption environment;33 indicators of three levels,see Table 2-2 in Chapter two for details.The third chapter of the thesis calculates the growth rate of the three-level indicators from 2014 to 2016(except the indicators obtained through the questionnaire survey)analyzes the development trend of the consumption environment of coastal tourism in coastal cities.And cluster analysis the trend of the indicator elements,obtained Shanghai and Ningbo gathered together,and the overall growth situation is better,other cities have no significant difference in 2015;Fuzhou and Lianyungang is better than Excellent,gathered into one category,Shanghai and Xiamen are grouped into two categories and other cities are grouped into three categories in 2016.The fourth chapter of the thesis analyzes the data of the three-level indicators from 2014 to 2016(except the indicators obtained through questionnaires),with factor analysis,descriptive statistical analysis,cluster analysis and correlation analysis from the perspective of the development status of coastal cities,obtained in Shanghaiand Fuzhou,the status of its own development is better clustered;Ningbo,Quanzhou,Xiamen and Wenzhou are second to the second category;Lianyungang and Nantong are relatively poorly grouped into three categories.And the correlation coefficient between coastal cities is getting higher and higher overall.Only Nantong's correlation coefficient with other cities in 2016 has dropped sharply.The fifth chapter of the thesis takes the consumption environment as one of the key factors for the development of coastal tourism in coastal cities.The empirical evaluation of the TOPSIS approximation method based on information entropy is adopted for the coastal tourism consumption environment in coastal cities.Three conclusions are drawn: The first is the ranking table of the comprehensive evaluation index of coastal cities' coastal tourism consumption environment in the three years from 2014 to 2016.The second,the five secondary indicators of coastal tourism consumption environment in coastal cities from 2014 to 2016 were ranked by TOPSIS approximation method.The third is a descriptive statistical analysis of the scores of the evaluation index obtained from the 33 three-level indicators of coastal tourism consumption environment in coastal cities during 2014-2016,and an in-depth analysis of the consumption environment in coastal tourism development in coastal cities.The sixth chapter of the thesis summarizes the paper based on the research and proposes countermeasures.The innovation of this paper lies in the horizontal and vertical comprehensive analysis of the problems in the coastal tourism industry's consumption environment.Through the combination of questionnaire data and website acquisition data,the TOPSIS approximation method is used for evaluation and analysis,and coastal cities are obtained.Based on the scores,the comprehensive evaluation scores of the industry's consumption environment traced the problems in the coastal tourism industry's consumption environment,and gave countermeasures.