Research On Business Model Innovation Based On WeChat Public Intelligent Service Platform

Good business operation model is an effective guarantee for the sustainable development of enterprises.Since nineteenth Century 40 s and 50 s,the research on business operation mode of enterprises has been relatively mature.But today's market economy environment changes constantly,the enterprise operation link is also changing because of the environment,making all walks of life have to search,carry on the enterprise organizational change,strategic adjustment and business model innovation.Especially the rapid development of economy and Internet technology has greatly promoted the innovation practice of enterprise business model.With We Chat deeply into our lives,We Chat public intelligence service platform brings mobile market changes,more and more individuals and enterprises rely on We Chat public intelligence service platform for commercial operations.Therefore,it is necessary to study the business model of this emerging intelligent service platform.This will not only help to create new mobile e-commerce model,but also help enterprises to adjust business strategy in a direction.However,there is not much research on the business model innovation of the emerging We Chat public intelligent service platform.Therefore,this paper proposes a business model innovation research based on We Chat public intelligent service platform.First of all,through a large number of reading the existing research,the relevant concepts of theoretical carding,and for We Chat public intelligence service platform innovation motivation and innovation factors such as comparative analysis and summary.Based on stakeholder theory,this paper puts forward the innovation elements of We Chat public intelligent service platform,and initially establishes the index system of business model innovation evaluation.Secondly,many times the weight evaluation index by variation coefficient method and comprehensive optimization method of calculation and selection,finally establish the evaluation index system of public service platform of We Chat smart business model innovation to achieve scientific and effective,scientific and effective evaluation of the effect of business model innovation.At last,this paper adopts the method of case study,select the MSI as a case study,the development status,characteristics,analysis of micro business model business model innovation advantage and innovation channel,summarize the We Chat public intelligent service platform business model innovation success experience.Finally,the paper summarizes the We Chat public intelligence service platform business model innovation research countermeasures and suggestions.Business model innovation is the starting point of modern enterprise in the dynamic environment and the fierce competition in the market,the study of business model innovation can not only cost savings for businesses,create and exploit new business opportunities,to achieve economic transformation and provide a theoretical basis,is also a kind of innovation and improve the existing business model theory.