Direct Marketing Interactive Service Platform Business Plan

Direct selling business is a man of business,the business of life is life service.The core of the mobile Internet is the connection and the service,so the mobile Internet rise and micro channel of popular,for direct selling enterprises solve the management and marketing team has brought new hope.This paper combined with direct and mobile Internet,proposes the use of mobile Internet,especially micro channel,direct sales team to put aside the traditional mode of team management,and then take the initiative to embrace the mobile Internet,with mobile Internet and construct a service interactive marketing platform,let the team using mobile Internet quickly solve three problems of direct,"to develop the new member" and "to retain the old member","performance improvement",to reduce marketing costs,improve team working efficiency and stability.This paper from the strategic analysis,marketing,human resources,financial analysis,risk analysis and other aspects of a comprehensive analysis of the direct interactive service platform.Firstly,from the political,economic,social and cultural environment,technology and other aspects of the macro analysis,and then analyzes the platform of the industry environment,competitive environment and their own conditions,finally using the SWOT model analysis,determining the strategic direction of the platform of "centralization" and "difference" marketing model.After determining the strategic positioning platform,analyzes the marketing analysis and STP,the platform is based on the direct selling industry,focus on the direct interaction management is oriented to direct members,help on line whenever and wherever possible efficient interaction and stable performance.Then to landing strategy and marketing strategy,analyzes the platform organization structure,human input and operation.To forecast the platform in the future financial data in Chapter 6 and comprehensive financial analysis.Through the analysis it is concluded that the project,the initial investment of 500 million yuan.Finally,it analyzes the technology,market,management risk,and make corresponding control and countermeasures.Through this thesis,the risk control of the platform,the investment is feasible.This business plan is of great significance to explore the business model of mobile Internet direct sales.