Research On Automobile Consumption Credit Business Of Commercial Bank

As a traditional and important part of auto finance,commercial bank automobile consumption credit has played a huge role in the promotion of auto sales in China.Time of our country commercial bank officially open automobile consumption credit business is not long.Because of the reason of the personal credit system is not sound,commercial banks got a lot of bad loans at the beginning.This makes commercial banks cautiously developing car consumer credit.In recent years,commercial banks have been prefer to use credit card installment to help people buy cars.However,credit card installment business has a lot of limiting factors.At the same time,automobile finance companies,auto factory finance companies and auto financing leasing companies have taken a large share of the auto financing market.With the continuous growth of national income,consumer's demand for automobile and auto financing services is increasing.In this context,to find the suitable development path for commercial bank automobile consumption credit,it is the key for commercial bank to grabbing more business shares against the backdrop of the great development of auto financing market.AQ bank is a listed bank in Shanghai,which was established on December 29,1995.The head office is located in Shanghai and is one of the main board of Shanghai stock exchange.In 2016,AQ bank's total asset was 175.53 billion yuan,and the net profit was 14.3 billion yuan.The retail business has contributed a lot,so AQ bank has been named "China best city retail bank" by the Asian banker magazine many times.The rise of AQ's retail business is depend on a fully automated retail loans system.Since 2016,AQ bank has cooperated with auto financing leasing company,carried out new car consumer credit business based on this system.This has greatly increased the proportion of car consumption credit in the entire line of business in AQ bank.Through the combination of theory and practice,as case study,example comparison,etc.,this paper analyzes the development of commercial bank automobile consumer credit business.It is also analysis the auto financing market share in China in 2016,propose the viewpoint that commercial bank must attach much importance to the automobile consumption credit.Through the enlightenment of AQ Banks associated with JC leasing company cooperation cases,the paper proposed that commercial Banks should strengthen the cooperation,strengthen professional construction and management,and strengthen the product innovation.