Research On The Development Strategy Of SX Credit Re-guarantee Co., Ltd

After more than 20 years of rapid development,China’s guarantee industry has played a positive role in increasing enterprise credit,sharing bank risks and solving the financing difficulties of small and medium-sized companies,and has become an important bridge for credit business between banks and enterprises.However,with the continuous changes in the economic environment,the problems of the guarantee organizations participating in the financing support of SMES,such as lack of power,weak guarantee capacity,high risks and low returns,etc.are increasingly prominent.In order to break the development difficulties of the guarantee industry and improve the credit guarantee system,the re-guarantee organization emerges at the right moment.SX re-guarantee company is financed by 11 provincial cities and provincial finance jointly,aiming to "led by policies,market-oriented operation" to expand the guarantee ability credit guarantee institutions at all levels,improve the overall level of credit,control and resolve systemic risk,standardize and perfect the provincial credit guarantee network,finally providing services for the development of guarantee institutions and the development of small and medium-sized enterprises in our province.However,due to the unclear strategic positioning and changes in external economic situation,as well as insufficient capital and poor equity structure,SX re-guarantee company is unable to complete the task of building re-guarantee system.This paper analyzes the external economy,policy,culture and social environment of the company by using PEST and other tools based on the theory of strategic management,and evaluates the decision-making system,resource capacity and development power within the company.SWOT model was set up to considerate the advantages and disadvantages of the company from inside and outside as a whole,stating that compared with the current economic environment of uncertainty and imperfect credit system,the development of the external opportunities,their own professional advantage and resource advantage are more outstanding.In order to achieve development goals of the company,appropriately applies expansion strategy to enhance company’s strength and scale by adopting focus strategy to expand and optimize before re-guaranteeing to speed up the construction of guarantee system of the whole province with wide coverage and strength.After the strategy formulation and selection of SX re-guarantee company,necessary adjustment of functional layer is needed to implement the established strategy.In addition to actively strive for government funding and external forces like introduction of strategic investors,the relations of the existing equity also should be adjusted to realize the mostly small equity structure,the culture construction of re-guarantee enterprises should be strengthened,allocation of human resources,financial and social resources should be optimize,improving risk control ability should be emphasized and other aspects to ensure the implementation of the strategy,eventually establish and perfect the re-guarantee system of the entire province to realize the positive significance of the stabilization of financial order and accelerating of the development of small and medium-sized enterprises.