Community Participation And Research On The Tourism Development In The Ancient Town Of Yaowan In Jiangsu Province

With the rapid economic and social development, the people’s spiritual and cultural dimensions of rising demand, tourism has become an important part of life, cultural heritage has become a hot tourism development. Because of cultural heritage has experienced years of precipitation, if not effectively protect the cultural heritage will be rapid demise, directly affects the development of tourism. Tourism development and the protection of cultural heritage, has a close relationship, worthy of further study. Through research scholars found:Community residents driven system to protect local cultural heritage tourism development, plays an extremely important role. Most of the cultural heritage community is host to the heritage tourism development most directly affected groups. Community residents and natural heritage geopolitical ties with a wealth of knowledge and experience. If the boot residents to participate in the protection of heritage tourism and heritage, to achieve rapid development of tourism and greatly improved the living standards of the community, to achieve the harmonious development of tourism and cultural heritage protection.With this background, this paper studied the town’s community involvement, through field surveys, interviews, etc., in the Jiangsu section of the Beijing-Hangzhou Grand Canal Yaowan ancient town as an example, the local community participation in tourism development and conduct investigations do not involve to participate in the scope of government or other regulatory agencies tourism, hoping to provide some targeted suggestions and comments on the government administration heritage class communities, tourism businesses and community organizations in the middle, to provide a reference case for the development of other canal town.By studying that:participation of the residents in the tourism industry is not high this result, should the perspective of community residents, community participation in domestic tourism in addition to ignore the cultural consciousness of community residents, most aspects of community empowerment is due to the distribution of benefits and problems, generate resident participation is not high.As a representative of the canal area Yaowan town, controlled by the local tourism industry, travel companies, and travel companies are state-controlled enterprises, leading residents not directly involved in the planning of operations scenic in the past. As a state-owned enterprise of travel companies, tourism industry can bring economic benefits to the area of environmental improvement and investment in infrastructure in the past. But it is difficult to make the economic benefits in the form of money allocated directly to community residents. Due to the economic and social development in rural areas lagging behind, relatively low educational level of residents, mainly engaged in tourism-related industries and business activities, more attention to the direct benefits of the tourism industry to individuals or families, for the overall development of the tourism industry is not concerned. Thus affecting the tourism industry development situation of the community to stay at the micro level. Yaowan not an exception, not a high degree of community involvement is also prevalent in other town, with reference countermeasures and suggestions for community involvement Yaowan proposed.The first part is reviewed on the research background and ideas, significance of the topic and content, research methods and structural design, carried out elaborate studies abroad, the research paper summarized similar conduct bedding and discuss writing for papers.The second part is related to the concept and theoretical basis. Discusses the concept of heritage tourism, community, community involvement, elaborated the theory of community involvement.The third part of the community to participate in the development of tourism theory and methods, models were analyzed and discussed; condition, common problems and the need to present the heritage tourism development. Community participation is intrinsic motivation, effective way to protect and sustainable development. The second and third part provides support for the full theory.The fourth part is the ancient town canal Background Yaowan case, in the Beijing-Hangzhou Grand Canal World Heritage List in the background, as evolution, traffic conditions, the natural environment and tourism resources and organizational status quo analysis Yaowan ancient town canal.The fifth part of the ancient town of community involvement Yaowan comprehensive research. First, affirmed Yaowan residents of local tourism development attitude is very positive; secondly, through the use of field interviews and surveys to conduct research on the factors in the canal town tourism development in community participation were analyzed draw residents to participate the process of community empowerment for the conclusion of the outstanding problems; again, to a limited extent set forth Yaowan residents to participate in local tourism development; and finally, on the status of community participation in tourism development Yaowan analysis summarized the problems.Part VI Measures to enhance tourism development in the ancient town of Yaowan community involvement. On the one hand, on the canal town tourism development in community participation features, levels and patterns identified; on the other hand, according to the reality of the existence of the problem proposed countermeasures to enhance their participation in tourism development in the community, to provide a reference for Yaowan development.Part VII is the conclusion, the paper describes the findings.The innovation of this paper is to study the ancient town Yaowan from tourism development dimension of community involvement. Through field investigation, draw Yaowan town tourism development without community participation in development leave, on this basis, divided the level of community participation Yaowan town, pointing out the reality of the town’s community involvement is not very optimistic. Through questionnaires, interviews and other methods to obtain: Yaowan at an important period of development from primary to higher levels, and make recommendations on the issue, has an important reference.