Research On The Development Strategy Of Dalian ZB Customs Brokerage Company

The proposal of China’s "The Belt and Road Initiative" has effectively promoted the communication between the state and the country,culture and culture,and promoted the development of international trade.It has expanded the vast overseas market for Chinese companies and also provided overseas customers.A large number of high quality and low price products and services.In this process,international logistics and transportation as an important part of international trade,the "The Belt and Road Initiative" policy will bring huge business opportunities and development opportunities for the international logistics and transportation industry,and of these will have a profound impact on the international freight forwarding and customs declaration industry.Dalian ZB customs declaration company is located in Dalian,Liaoning Province.The port of Dalian owned by this city is one of the largest ports in China,and also the core component of the port group around the Bohai Sea.Dalian is connected to the Bohai Sea inside and to the North Yellow Sea outside,radiating Northeast Asia,with significant geographical advantages.In this paper,taking Dalian ZB customs declaration company as an example,starting from the organizational structure and business process of the enterprise,the bottleneck of the development of the company is found and analyzed.At the same time,PEST analysis and SWOT analysis are used to study the internal and external environment of the company,analyze the current environment background,development opportunities and challenges faced by the company,and according to the analysis Results scientific and reasonable development strategy and corresponding development strategy guarantee measures were formulated.Through analysis,it can be concluded that the customs declaration industry is experiencing an unprecedented development opportunity,but at the same time it is experiencing extremely fierce competitive pressures.Dalian ZB Customs Brokers as a regional enterprise that can maintain a certain market in the local market,in the wave of industry development Have a clear competitive advantage.Therefore,Dalian ZB customs declaration company should recognize its own disadvantages and shortcomings,follow the development trend of the industry to carry out transformation and upgrading,rationally plan the enterprise development strategy,consolidate the traditional market with the cost leading strategy,differentiate the strategy to open up the emerging market,horizontal integration strategy layout future market horizontal integration strategy layout future market,and make use of the reasonable salary system,strengthen the application of information technology,agglomerate the company’s overall cultural construction and other means to ensure the smooth implementation of the enterprise development strategy.