Study On Tourist Perception Behavior Of Urban Mountain Parks

Urban park is a functional area which integrates ecological value,recreational value and historical and cultural value.It is the largest green area and the strongest ecological function space in the city.As a special form of urban parks,urban mountain parks add new vitality to the development of urban parks.With the acceleration of urbanization in China,the improvement of economic level and the progress of the times are gradually changing people's leisure ways and aesthetic concepts.During the long historical development of urban mountain parks,their landscape structure and function value are gradually changing.How to better tap the potential function and cultural value of urban mountain parks,so that they can not be changed? Only serve the urban residents,but also become a tourist destination attracting tourists from all over the country.This can not only promote the development of tourism in mountain cities,but also enhance the overall image of mountain cities.Therefore,in order to make urban mountain parks better serve the citizens and tourists,this paper from the perspective of perceived value,from the perspective of citizens and tourists to find the best way to develop urban mountain parks.This paper regards the theory of tourists' perceived value,customer satisfaction and behavioral intention as the theoretical basis of this study,and summarizes the research theory of the relationship among them,in order to explore the relationship among tourists' perceived value,satisfaction and behavioral intention in urban mountain parks.By consulting the relevant literature on tourists' perceived value,the paper fully combines the touring characteristics of urban mountain parks themselves.Sex,establish the measurement dimension of tourists' perceived value of urban mountain parks and put forward hypothesis and construct structural equation model combined with tourists' satisfaction and behavior intention.Taking Guiyang City,Guizhou Province as the most representative Qianlingshan Park,as the object of this study,collect data through field survey,release questionnaires and use structural equation model to carry out empirical research on the research hypothesis,verify the urban mountain.The rationality of dividing the dimension of perceived value of local park tourists and the relationship between perceived value,satisfaction and behavior intention of urban mountain park tourists are discussed.Finally,through the analysis of differences,the different perceptions of different types of tourists to urban mountain park are analyzed.Through research and demonstration,the following conclusions can be drawn:(1)The perceived value of urban mountain park tourists can be divided into five dimensions: facility quality perception,service quality perception,emotional value perception,environmental quality perception and cost perception.Among them,facility quality perception,emotional value perception,service quality perception,cost perception and environmental quality perception are satisfactory to urban mountain park tourists.Degree has a significant positive impact,and the degree of impact gradually decreases;(2)Perceived value of urban mountain park tourists indirectly affects behavioral intention through satisfaction,and through the analysis of intermediary effect,it is concluded that satisfaction is a complete intermediary between perceived value and behavioral intention.(3)There are significant differences in perceived value,satisfaction and behavioral intention among tourists with different individual differences.According to the difference analysis and the results of model validation,this paper finds out many problems existing in the development process of urban mountain parks and puts forward corresponding policy recommendations.