Research On Financial Exclusion In Heshan Districtof Yiyang City

With the rapid development of the market economy,profit-oriented financial institutions have allocated limited financial resources to regions that can achieve high returns.In particular,after the outbreak of the financial crisis at the end of the 20 th century,financial institutions are more cautious in choosing service areas.The more choices the area has,the lower the risk and the higher the rate of return,and the large number of withdrawals from its business outlets and branches in rural areas,resulting in the absence or even blankness of financial services in rural areas,leading to increasingly serious financial exclusion in rural areas.,weakened the role of financial development in promoting economic growth.Based on this,an in-depth analysis of the factors that influence financial exclusion will have positive significance in breaking financial exclusion,promoting rural economic and financial development,and promoting the building of a harmonious society.At the same time,it is also conducive to the advancement of rural financial reform and the innovation of the rural financial system.The article first reviewed the status quo of research on financial exclusion both at home and abroad,and commented on existing studies.At the same time,it briefly summarized related theories of financial exclusion,summed up the connotation of financial exclusion,the criteria and influencing factors of financial exclusion,and Financial theory.This paper takes the financial exclusion as a perspective to study the countermeasures of rural finance in Heshan District of Yiyang City.Through the survey of 200 households in the village of Gaolanhu Village,Lanxi Town,they learned about the financial institutions and whether they were financially excluded.In the survey,it was found that most of the rural households were financially excluded.Among them,self-exclusion was mainly caused and the customer’s closeness to resource exclusion was more serious.Many peasant households lack sufficient understanding of financial knowledge.Some peasant households are unwilling to deal with banks because of their own personal reasons,and think that they have not played a role.Some farmers have loan demand,but due to bank-related requirements to limit it within the scope of the loan,resulting in farmers unable to obtain financial support through financial institutions,turning to private loans,which increases the social risks,but also easily lead to illegal fund-raising.The full text is divided into six parts,aiming at the financial development of Heshan District in Yiyang,collecting farmer survey questionnaire as a sample,and analyzing the five aspects of farmer characteristics,social capital characteristics,regional financial service level,family characteristics,and accessibility of financial services.Using Logit’s empirical analysis of its financial exclusion factors,it was found that whether it is the head of the household,the level of satisfaction with the financial institution and the degree of understanding of financial knowledge,the degree of education,and whether it is an individual business has a significant role.Based on the analysis of the empirical results,we found that rural households’ financial needs,improving the service quality of financial institutions,and increasing the development of financial products for rural households,have done a good job in rural financial development,attached importance to the development of rural finance,and used the government as a dominant poverty-reducing model.The government,banks,and farmers will all participate in the construction and development.