Study On Supply Chain Risk Management Of Fresh Agricultural Products

With the proposal of the 19 th National Rural Revitalization Strategy,the issue of “agriculture,rural areas and farmers” has become an important issue for the national economy and the people's livelihood.It is very important to build a new agricultural product supply chain model and improve the vitality and competitiveness of the agricultural product market.As an advanced management method,supply chain management is of great significance to the development of agricultural products market.As an essential element of human life,fresh agricultural products have many vulnerabilities,such as being intolerant,subject to seasonal influences,and changing consumer demand,resulting in a fragile supply chain and a supply chain.There are many risks.Therefore,the identification,evaluation and risk control of fresh agricultural product supply chain risks are of great significance to agricultural product suppliers,transporters,and consumers,and have a certain role in promoting national people's livelihood and social stability.This paper takes the risk management of the fresh agricultural product supply chain as the research object,describes the writing background and significance of the article,briefly explains the main content and framework of the article and the main methods used in the writing of this article,and summarizes the domestic and international supply by studying the literature.Research status of chain risk management and risk management of fresh agricultural product supply chain.Then the paper summarizes the related theories of supply chain,risk management and risk management of fresh agricultural products supply chain,which paves the way for the writing of the paper.For the risk management process of fresh agricultural product supply chain,this paper firstly reads a large number of documents,establishes the initial list of fresh agricultural product supply chain risks,and statistics the frequency of occurrence of risks in the literature,and the risk factors with frequency less than 67%.Eliminate.After that,it was screened again by the expert scoring method,and the final risk factor list of the fresh agricultural product supply chain was obtained.Secondly,the risk evaluation index system is established according to the risk factor table,and the reliability analysis of the indicator system is carried out.In this paper,the subjective weight is determined by the G1 method,the objective weight is determined by the entropy method,and finally the final weight is obtained.On this basis,the matter-element analysis method is used to construct a risk assessment model for fresh agricultural products supply chain.Then based on the previous risk analysis and evaluation results,a targeted risk suppression strategy is proposed from the perspectives of supply chain node internal risks,inter-enterprise related risks and external risks.Finally,using the fresh grape supply chain risk management case to apply the research theories of the full text,and combine theory with practice.