| At present,the development of Industry 4.0 marks the beginning of the new industrial Revolution,the old industrial form will be replaced by the new industry form of the Internet as the carrier,the industry enters the new era of big data and cloud computing,and the Internet of things will be the battle for many manufacturing giants.The production and manufacturing activities of factory enterprises will be realized by smarter robots,and the plant operation system will be intelligent.The introduction of "Made in China 2025" embodies the Chinese government’s high intelligence and ambition to build a strong country,indicating that China’s manufacturing industry will focus on intelligent manufacturing in the last 10 years.Mold,as the mother of industry,is an indispensable industry in China,carrying more mission and responsibility of national manufacturing.The overall level of the mold industry to upgrade,not only the sudden display of the national industry Craftsman Spirit,in helping the Chinese manufacturing Enterprise product quality Take-off will also play a fundamental role.Under the trend of global economic integration,the competition of manufacturing industry will be global competition.H Mold Factory as China’s consumer electronics industry plastic mold supplier leader,there should be greater act and development in the new economic era.This paper makes a comprehensive discussion and analysis on the operation status of H mould factory.First of all,from the perspective of external macroscopic environment,this paper analyzes the economic environment at home and abroad,points out that the current competitive mode of global economic integration,any industry enterprises can not be closed-door,mold enterprises should bravely accept the trend of globalization,in line with the direction of intelligent development,and then analyze China’s political and legal environment,Following the analysis of China’s social and cultural environment and technological environment,it is concluded that the Chinese government is supporting the development of manufacturing industry with unprecedented attitude and determination,and Chinese society is full of confidence in the future development of manufacturing industry,and secondly,from the perspective of external microscopic environment,this paper analyzes the competitive situation of the mould industry one by one in an orderly manner.These analyses cover five aspects of customers,competitors,potential entrants,suppliers and alternatives,pointing out that in the new economic transformation situation,the mold industry are entering another period of vigorous development,is a rare opportunity.Internal environment,this paper expounds the current operating conditions of H mould factory,the configuration of hardware and the composition of manpower and the management of its information system and supply chain,and finally discusses from the aspects of brand development orientation,internal management system operation,enterprise culture and core competitiveness,and summarizes the internal advantages and competitiveness of H mould factory.After a comprehensive analysis of H mould factory by using strategic science management theory. |