Research On Green Production Willingness And Behavior Of Melon In Hebei Province From The Perspective Of Farmers

Since the 18 th National Congress of the Communist Party of China,the concept of green development has gradually been integrated into all aspects of agricultural and rural development.As an important part of agricultural green production,planting industry must achieve equal emphasis on quantity growth and quality and efficiency,material factor input and technological innovation,production development and ecological environment,and continuously promote green and high-quality development of crop production.To advance green development,the concept must go ahead.Efforts should be made to change the traditional production methods,resource utilization methods and production and management methods of farmers,so that they can understand and master relevant green production technologies and apply them to actual planting and production.Based on the research perspective of farmers,this paper proposes the necessity and importance of studying the green production of melon industry in Hebei Province from the macro and micro perspectives by combing statistical data and field survey data.Secondly,it takes time series as the main line,and Hebei in the past three years.Contrastive analysis of the input factors of green production of melon in the province;combined with the questionnaire to analyze the willingness and behavior of green production of melon growers in Hebei Province,and evaluate the implementation effect of “fertilizer and fertilizer” in the melon industry in Hebei Province;then use the empirical analysis method to green the farmers The factors influencing the willingness to produce and the behavior and its bias are studied.Finally,based on the current experience of the promotion and implementation of melon green production in Hebei Province,based on the background of agricultural green development,the countermeasures for promoting the high quality development of melon in Hebei Province are proposed.Through analysis,it is found that: First,the planting area and yield of melons in Hebei Province have maintained steady growth,and the concentration of dominant production areas has been further improved.Secondly,the input of fertilizers per mu of manure in Hebei Province is large,and the green production of melons in the future is higher.Development potential;Third,the recognition and behavioral choices of green production of melon growers in Hebei Province need to be further improved;Fourth,the willingness to green production and behavioral choices of melon growers in Hebei Province are biased.The innovation of this paper lies in the innovation of research content.At present,the domestic research on the willingness and behavior of farmers is more about the study of will or the study of behavior,or the parallel study of the two.Based on the descriptive statistical analysis of the green production willingness and behavior of melon growers in Hebei Province,this paper further analyzes the deviations of willingness and behavior and its influencing factors,and realizes the green production of melon in Hebei Province and even the development of agricultural green quality in Hebei Province.There is a certain reference.