Research On Z Company's Financial Strategy

Under the macro background of supply-side structural reform,pharmaceutical industry is the representative high-tech industries in China,facing huge challenges of transformation and upgrading.Effective financial strategy is of great significance to promote the sustainable and healthy development of enterprises and to adapt to the current macroeconomic policies.Through an effective analysis of Z company's capital structure,solvency,profitability and cash flow,it can see that the lack of financial strategy has resulted in financial management deviation in financing,investment and income distribution activities,and has a serious impact on the implementation of the company's Strategic Objectives.Aiming at the above problems,based on PEST analysis of macro industry strategic environment and SWOT analysis of micro strategic environment,this paper workes out Z company's financial strategic objectives.And through the choice of appropriate financing strategy,investment strategy and income distribution strategy to achieve the financial strategy construction of Z company.By establishing employees' awareness of financial strategy and perfecting the company's financial evaluation index system and establishing the financial risk control system,it provides a strong guarantee for the effective implementation of the company's financial strategy...