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Study On Employee Loyalty Promotion Strategy Of Catering Chain Company B

Posted on:2021-01-05Degree:MasterType:Thesis
Country:ChinaCandidate:Y C YaoFull Text:PDF
GTID:2439330602457694Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The unreasonable turnover of employees in catering industry,especially in stores,seriously restricts the development of catering chain enterprises,which need to provide high quality and same-quality services,and becomes an important issue that cannot be ignored in the development of enterprises.How to correctly judge the reasons for employees' turnover,avoid abnormal turnover,improve employee loyalty and optimize human resources management is the key to the growth and growth of many enterprises.While some enterprises are actively exploring and innovating,more and more enterprises are failing and dying because they do not pay enough attention to the problem of employee turnover.From the perspective of improving employee loyalty,this paper combines the research on key issues such as employee loyalty,turnover,training and incentive by scholars at home and abroad.Based on classical theories such as demand level theory,incentive theory and organizational identity theory,this paper analyses employee loyalty of B company's stores.The first-hand data of B company's employee turnover are obtained.The industry status and development status of B catering chain company are analyzed.The basic composition of employees and turnover rate of employees in B catering chain company are summarized.The current development situation and dilemma of B catering chain company are summarized.On this basis,this paper studies the impact of recruitment,training,salary,promotion and many other human resources management contents on employee turnover of B catering chain company,and summarizes the existing problems,causes,specific manifestations and defects in human resources management system of B catering chain company.Finally,from the aspects of human resources planning,induction training,employee welfare,organizational environment and career,this paper puts forward some suggestions on the optimization of human resources management system of Company B.Starting from the theoretical basis of the study,this paper analyses the problem of employee turnover in B catering chain company,and puts forward suggestions for optimization design and improvement of its human resource management system.From the specific implementation level,based on B catering chain company human resources system optimization suggestions,design implementation plan,clear how to carry out and how to protect.
Keywords/Search Tags:Turnover, Human Resource Management, Loyalty, Optimization Suggestions
PDF Full Text Request
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